razr agenda setters
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Charles Dunstone
AS Profile Always setting the agenda for shoppers on what the must-have handsets will be, Carphone Warehouse helped revitalise Motorola when it exclusively offered the Razr flip phone in pink two Christmases ago. [12 Oct 2007]
Agenda Setters: Where are they now... Ed Zander
News Zander presided over the resurgence of the company with the iconic Razr, often copied, never outsold. And if the super slim phone is what Zander is best known for, in the last year he hasn't been slow to capitalise on the heritage, launching the... [05 Sep 2006]
Why less wireless?
AS Analysis Certainly Motorola, with 2005 the year of the slimline Razr and now the iTunes hybrid Rokr, is a desirable brand in mobile. Mobile and wireless has never dominated Agenda Setters polls despite the influence the technologies and the wider industry... [26 Sep 2005]
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