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Google pulls nefarious sponsored links
News According to a company representative writing on a corporate blog: "Google identified and cancelled AdWords accounts displaying ads that redirected users to malicious sites. Miscreants placed the links using Google's AdWords service for advertisers. [30 Apr 2007]
Google to make online shoppers pay
News AdWords customers who use the payment system will have shopping cart icons displayed in their ads so customers will know that they can use their Google Checkout account to pay for purchases. Customers who pay for search-related keyword ads through... [29 Jun 2006]
Google reveals click fraud data
News Responding to concerns about click fraud in the online-ad industry, Google made changes to its AdWords system late on Tuesday to reveal to advertisers the number of invalid clicks on their ads. Under the new system, AdWords customers will be able... [26 Jul 2006]
Dip into the Google revenue stream and make yourself some money with the AdSense program
White Paper This chapter excerpt from Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs explains the details of how to work with the Google AdSense program. This chapter excerpt from Google Advertising Tools: Cashing in with... [17 May 2006]
Facebook ads to get up close and personal?
News The WSJ's Vauhini Vara wrote: "People familiar with the plan say Facebook wants to accomplish what Google did with AdWords, which lets anyone place ads next to search results by buying 'keywords' online. [23 Aug 2007]
Google revs up RSS ads with FeedBurner buy
News Google is the titan of paid search advertising and has a large network of websites that host ads it sells through its AdWords online marketing system. Now it can put ads in the more than 430,000 RSS feeds FeedBurner has and it can expand its... [04 Jun 2007]
Google does $1bn AOL deal
News AOL will be able to use the $300m credit to purchase search-related ads through Google's AdWords auction system or for other undetermined promotional purposes, Mayer said. Google's home page and core search results page will stick with text-only... [21 Dec 2005]
Google execs defend a Yahoo! ad deal
News Google's cash comes chiefly from text ads in the form of AdWords, which appear alongside search results, and AdSense, which appear on partners' web pages; Google's acquisition of DoubleClick, though, is designed to improve its display-ad business. [09 May 2008]
Microsoft offers ad package to rule them all
News And last year, it launched a paid search advertising programme, MSN AdCenter, to take on Google's AdWords. With its new Digital Advertising Solutions, Microsoft will deliver companies' ads to Windows Live, Xbox Live, Office Online, Live Search and... [26 Sep 2006]
Google, Salesforce to buddy up over CRM
News Salesforce Group Edition is designed to allow companies to connect to Google AdWords and have their advertisement displayed on Google.com when related search terms are entered on the site, as well as distribute their ads on Google AdSense. [05 Jun 2007]
Google splashes $102m on radio ad company
News Google plans to integrate DMarc technology into its AdWords platform, creating a new radio ad distribution channel for Google advertisers. The search giant said Tuesday that it will pay $102m in cash for DMarc Broadcasting, a US company that works... [17 Jan 2006]
Google: Analyse this
News The full-featured analytics applications based on Urchin's technology replace the simple tracking tool that's now available with Google AdWords. Google Analytics will be integrated with Google AdWords and will offer a new interface within existing... [14 Nov 2005]
Google sued by advertisers over paid search
News An earlier suit, filed by Updated.com, claims Google hasn't paid its share towards advertising revenue the company generated through Google's Adwords scheme - where visitors to Updated.com's website are directed to Google's clients via sponsored... [09 Aug 2005]
Google accused of helping P2P pirates
News It cited unnamed sources saying the defendants also alleged Google AdWords salespeople suggested they buy keywords including "pirated" and "bootleg movie download", and that a Google employee corroborated their sworn statements in a deposition... [13 Feb 2007]
Google and Verizon do SuperPages deal
News Google said in a statement: "We're pleased Verizon is an authorised AdWords reseller and helping local small businesses take advantage of the opportunities of search advertising. Google and Verizon SuperPages.com have signed a deal under which the... [28 Mar 2006]
