advertising a-z
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Do proposed guidelines for online ads cut the mustard?
News Meanwhile, the IAB guidelines would make it less obvious for consumers that their data is being collected for advertising, with a notice buried somewhere on the website where the privacy practices are kept. [25 Feb 2008]
'It's a wi-fi network - and it's an ad'
News Wi-fi networks in the UK will increasingly be used not just as a way to get those with laptops, PDAs and other devices onto the internet but as a way to bring more business to websites or physical... [01 Jun 2007]
Can Microsoft/Yahoo! deal take on Google?
News The second reason, he said, is a straight "toe-to-toe online advertising fight" with Google. may also benefit from a takeover as Microsoft would provide additional sources of revenue -... [01 Feb 2008]
Advertising: Mobile's next big thing
News A separate report by industry watchers Informa Telecoms and Media predicts that by 2011, mobile advertising will be worth $11.5bn, with mobile TV being the most lucrative vehicle. ABI Research predicts... [30 Nov 2006]
Blair-Hitler ID card ad 'not offensive'
News A full-page anti-ID card advert that appeared in the national press portraying Prime Minister Tony Blair with a Hitler-style barcode moustache was not offensive, the UK's advertising... [30 Nov 2006]
2008: The year of mobile handset evolution?
News Online video is also tipped to make it big this year as media and web companies cosy up and online advertising grabs a bigger slice of the advertising pie. The analyst predicts US... [03 Jan 2008]
Vodafone CEO warns of Apple, Google threat
News Sarin also talked up the potential of mobile advertising - returning to a topic he broached at last year's Congress - saying Vodafone is experimenting with nine different mobile... [12 Feb 2008]
Broadband speeds under scrutiny
News Advertising is another area the Consumer Panel wants addressed and Bowe said she will request the Advertising Standards Authority to work with ISPs to make broadband speed factors more prominent in... [19 Dec 2007]
Database Availability Comparison
White Paper There has been an increase in misleading advertising about the availability characteristics of DB2 (both on the z/OS platform as well as on the Linux, UNIX, and Windows platform). The comparison looks at... [30 Aug 2006]
UK goes mad for social networking
News As a result, companies spent more on web advertising per person in the UK than anywhere else, shelling out an average of £33 per person - twice as much as France, Germany and Italy combined. The list... [12 Dec 2007]
HSBC drops mobile Bluetooth ad plans
News HSBC has dropped plans to send advertising messages using Bluetooth technology to the mobile phones of people passing the bank's branches. Wireless from A to Z The bank ran... [01 Oct 2007]
Microsoft dashes Yahoo!'s hopes of higher bid
News as a way to compete with arch-rival Google in the internet search and advertising arena but company executives have repeatedly said they have limits to what they are willing to pay to get... [25 Apr 2008]
Phorm defends 'traffic-analysis' methods
News The company behind an ISP-based web advertising user-tracking system has denied claims what it is doing is illegal. Security from A-Z… Biometrics from... [11 Apr 2008]
Call to increase online data protection for teens
News According to a copy of the letter seen by silicon.com sister site CNET News.com "We ask that the FTC.recommend adoption of voluntary industry guidelines that define 'sensitive data' to include the online activities of... [10 Apr 2008]
O2: A wannabe BT?
News The possibilities of advertising have already hit Vodafone's radar with the announcement yesterday of a partnership with Yahoo! O2 has revealed plans that could see it lining up to compete with the likes... [15 Nov 2006]
