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News In its latest batch of adverts, Apple painted the Mac as the young, cool face of desktop computing. Apple has in past ad campaigns hoped to trade on the cachet and cool of the iPod to persuade Windows users to switch to Macs, explicitly marketing...
[30 Nov 2006]
Photo Apple's long history of innovative and occasionally quirky design was reinforced with last week's Macworld launch of the wafer-thin MacBook Air laptop. But could this new machine one day figure in the pantheon of Apple's greatest creations?
[24 Jan 2008]
Leader The first signs have started to emerge this week that Apple's super-cool must-have iPod music players are, well, how can we put it - actually not that great. For Apple's legions of diehard fans we're sure we've just committed some unimaginable sin...
[20 Jun 2005]
News News that Apple is to target PC users in its latest marketing campaign (http://www.silicon.com/a53859 ) reawakened the old antipathies between Macintosh and PC users. Apple know their audience are loyal and are keen to expand into the mainstream...
[13 Jun 2002]
Leader When it comes to 'lifestyle computing', Apple is king. And it's where Apple gets the most return on Steve Jobs' vision and charisma. This week at Macworld Apple unleashed two products that could be seen as contenders for office space.
[12 Jan 2005]
Comment Check out the latest in Apple innovation… Photos: What should be crowned the king of Apple cool? What should be crowned the king of Apple cool? A new Apple sub-notebook was the product the expectant public most wanted to see.
[06 Feb 2008]
Leader Still, while the bandwagon jumpers are hoping to share in some of that Apple-style cool, it seems the Apple ecosystem is getting ready to turn the iPod into the business tool du jour. With Napster's recent revamp and Sony's poker-chip music-player...
[16 Mar 2005]
Comment They're reliable, yes, easy to use, and pretty cool - but is Apple too cool to ever grow above 10 per cent of the market again? Apple's latest marketing push is all about luring PC users. Apple has, at best, about five per cent of the global...
[11 Jun 2002]
Leader The 'cool' factor has worked and is still working in Apple's favour - for brand-aware teenagers, Apple defines technology cool. When it comes to online music, Apple still appears to have the lead but is seeing ever more competition - particularly...
[08 Nov 2004]
Comment Apple didn't want to - they're cool too. The lesson to take from Apple is all about an organisation and leader that can learn from its past, says Rene Carayol. Are Apple - and its charismatic leader Steve Jobs - the ultimate reformed act?
[22 Apr 2004]
Comment A story in Macworld UK says the Apple brand has been picked out as 'cool' by a survey from NFO World Group. The survey itself lists such names as Bang & Olufsen, Diesel, DKNY, Haagen-Daz, Mercedes-Benz and Volkswagen as the type of brands that...
[12 Aug 2002]
Comment Despite the desirable, good-looking products, Apple often manages to put more than a few noses out of joint. The translucent Bondi Blue iMac initiated Apple's much-trumpeted departure from the Beige Brigade and a return to good times for the...
[05 Feb 2007]
Round-Up In a similar manner to another figment of the imagination - Sex and the City's Carrie Bradshaw - FSJ has been churning out all manner of Apple-eyed musings on men ("He's a judge. But if you do go shopping, check out our Apple stores").
[10 Aug 2007]
Comment Salesforce.com designed and hosts the service, as Apple did iTunes, while everybody else provides the compelling content. The closest comparison which Benioff himself offers is to Apple's iTunes. However, an equally relevant - if slightly less cool...
[31 May 2006]
News Check out the latest in Apple innovation… Photos: What should be crowned the king of Apple cool? Apple has announced it has doubled the capacity of the iPhone and the iPod Touch for an additional $100.
[05 Feb 2008]
News Check out the latest in Apple innovation… Photos: What should be crowned the king of Apple cool? The Apple brand has the biggest impact on the world's consumers, while Microsoft and the US nation brand are those considered most in...
[31 Mar 2008]
News Check out the latest in Apple innovation… Photos: What should be crowned the king of Apple cool? Apple released a statement yesterday noting the MacBook Air is now shipping. But the statement also said the new Apple TV software update...
[31 Jan 2008]
News Check out the latest in Apple innovation… Photos: What should be crowned the king of Apple cool? Apple yesterday posted a 36 per cent rise in quarterly profit, helped by strong sales of Mac computers, iPod players and iPhones, but its...
[24 Apr 2008]
News Check out the latest in Apple innovation… Photos: What should be crowned the king of Apple cool? Apple has finally granted the wish of business users who have craved the coolness of the iPhone but couldn't live without their push work...
[07 Mar 2008]
News Photos: What should be crowned the king of Apple cool? Gartner's five-year forecasts are out and there are plenty of trends which could prove worrisome for Microsoft - namely the research firm's prediction Apple will double its US and western...
[01 Feb 2008]
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