audience
RSS audience
E4 embraces web 2.0 audience
Case Study Launched late last year, the new version of E4.com now incorporates user generated content, blogs and competitions to allow its audience to interact with their favourite programmes. Speaking to silicon.com, E4.com... [31 Jul 2008]
Discover the Importance of Target Audience Profiling
White Paper A Target Audience Profile (TAP) is a written and very detailed appraisal of the customers' characteristics, attitudes, and behaviors. TAPs do, however, merit a much wider audience. TAP information... [26 Apr 2008]
Data Mining and Audience Intelligence for Advertising
White Paper To this end, the author organized ADKDD 2007 1, the First International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2007 at San Jose, California, USA. Growth in the global... [19 Sep 2008]
For the First Time, the GRAMMY Awards Audience Is Engaged Interactively in the Event
White Paper It desired a new way to reach out and engage with the GRAMMY audience. Founded in 1959, and best known for the GRAMMY Awards, The Recording Academy continues its rich heritage as the premier outlet for recognizing... [08 Nov 2008]
IT Security: Audience Questions From Recent Seminar
White Paper The presenter of this webcast answers questions from his IT Security presentation at the Tampa Intel Premier IT Professional event. Topics include new generation of IT workers, social networks, IP loss and visitor access to the... [02 Apr 2009]
Cable firms map audience behaviour with digital set-tops
News Cable TV viewers in the US will soon be giving more than just monthly subscriptions to their cable companies, as new set-top boxes are sold which can tell exactly what a viewer has been watching. MediaOne is trialling the new system in... [19 Apr 1999]
Streaming Music Video Site Selects Intuitive .tv Domain Name to Instantly Engage Target Audience
White Paper True to its name, Pop.tv allows music fans to locate and stream music videos that span a wide range of genres and cultures. The challenge was to obtain flagship URL, to launch a globally recognizable site used for the promotion of... [19 Sep 2009]
Oftel's figures show shrinking internet audience
News Oftel's quarterly survey of internet connectivity in the UK has shown a small fall for the first time. Since last quarter one per cent less homes in Britain are connected to the web. The fall is from a high of 40 per cent in May to 39... [06 Nov 2001]
NetRatings to buy RedSheriff for $12m
News The internet measurement and analysis sector is consolidating, with NetRatings purchasing RedSheriff, a provider of site-specific audience measurement services. NetRatings, which provides internet... [23 Dec 2003]
Nice: Jazz FM is world's top internet radio station
News Jazz FM has emerged as the surprise winner in the most listened to radio station in the world, according to US audience measuring company Measurecast. Jazzfm.com's surprised CEO Richard Wheatley contacted the largest US... [07 Mar 2002]
Mobile Marketing Association (MMA) Case Study: General Motors
White Paper There's a reason that the car Oprah Winfrey gave away to her stunned audience members in the fall of 2004 was a G6. Aimed at a target audience ranging from 24 to 45 year olds, General Motors recognized... [12 May 2006]
Skills crisis? What skills crisis?
News The UK is not heading for a tech skills crisis, despite fears to the contrary, according to CIOs and the audience at the silicon.com CIO Forum being held today. We have to have a global perspective and see it not as a... [15 Oct 2007]
Online Web Conferencing for Large Presentations
White Paper When delivering a large presentation, it's important to make sure that it makes a lasting impression on the audience. However, in today's global business world, it's not always possible or efficient to have all... [07 Mar 2009]
RSC ups attendance with analytics
News The company used the analytics software to segment audiences and target marketing programmes through the creation of an audience database. The software allowed the company to examine specific audience... [18 Jan 2008]
Webinars Can Be a Useful Tool in Communicating Business Objectives
White Paper Communicating business objectives effectively and in the manner of users choosing is not always easy, especially when addressing an audience via long-distance communication. Since conveying such messages to the... [07 Mar 2009]
