brands
RSS brandsLeader: Blackberrys and iPods - Hoover brands
Leader However, two brands stand out as we approach the end of this year. Both have become Hoover-like brands, defining and representing a whole category. December is the time of year not just for reviews of the past 12 months - and silicon.com is guilty... [22 Dec 2004]
Google tops table of brands
News Google and Apple have topped a league table of brands, holding off fierce competition from other sectors. Google and Apple held the same two positions in 2002, though then the top 10 also included car brands BMW and Volkswagen. [05 Feb 2004]
Brits want familiar brands online (or American net giants)
Comment Figures from Nielsen/NetRatings show 17 of the top 20 clicks and mortar sites used by British surfers relate to UK brands. Brands such as the BBC, BT and high-street banks from Barclays to LloydsTSB are all now proving their offline visibility... [23 Jul 2001]
Chiquita Brands South Pacific Braces for Growth With Dell and SAP
White Paper Chiquita is one of the world's best known brands. Over the last ten years Chiquita Brands South Pacific has grown from a complex of small businesses to become Australia's leading horticultural producer. [21 May 2004]
Yum! Brands Implements Worldwide LCMS for On-Demand Delivery of Customized Learning
White Paper Brands, a leader in the Quick Service Restaurant (QSR) industry, has focused on learning content management as a linchpin to improve the effectiveness of its global training and performance support program. [11 Aug 2008]
Expanding Your Digital Brands Globally
White Paper To maximize brand promotion and protection, a company's digital branding strategy must go beyond registering brands in .com, to include country-code Top Level domains (ccTLDs), such as .jp for Japan and .fr for France. [03 Jul 2008]
Integrating Supply Chain Processes at Pacific Brands
White Paper Pacific Brands, headquartered in Richmond, Victoria, is a key provider of soft goods to major retailers in Australia. With the goal of removing inefficiencies from its supply chain and bringing products from its many different branded companies to... [25 Feb 2004]
Colgate Supports Its Worldwide Brands with mySAP Supply Chain Management
White Paper The company manages all its brands globally, and in November of 1999, it kicked off the Colgate Global Supply Chain initiative to do the same for its supply chain. Colgate wanted to leverage the investment in its core SAP R/3 solution to further... [02 Mar 2004]
Brand Bots “Harnessing the Power of Bots for Global Brands”
White Paper One such utilization is bots designed specifically to manage, protect and even market corporate brands on the global Internet. Bots and Intelligent Agents have been used in various aspects of the Internet and intranets for a number of years mainly... [25 Feb 2004]
Palm to unveil new brands today
News The handheld maker is set two announce two new brands - Zire and Tungsten - according to sources familiar with the plans. The California-based company plans to offer the new brands as part of its autumn lineup which includes an entry-level Zire... [23 Sep 2002]
Analysts slam big brands for poor online service
News Jupiter sampled 125 sites produced by companies across a number of sectors including media, travel, retail, financial services and well-known consumer brands. Jupiter Communications embarrassed many of the Internet's top brand names today when it... [11 Nov 1998]
Legal Eye: Bogus brands face web crackdown
Comment But the key question is what impact does counterfeit trading really have on brands or consumers and whose responsibility is it to monitor it. In addition to fake brands and trademark infringements, another area of concern for brands is grey market... [22 Jul 2008]
Nokia hires Coke exec to refresh brands
News The company is now slicing up its broad product range into six marketing categories -- premium, fashion, classic, active, expression and entry -- and is turning to Coke's Keith Pardy to manage the new brands. [20 Aug 2004]
Online-only brands favoured by US Net shoppers
News Michael Walton, CEO of Internet consultancy, Nvision, said: "If we contrast the US with the UK, traditional brands are much stronger in Britain, and .com brands are not so established. However, he added that in the US, traditional brands will... [29 Sep 1999]
Pacific Brands Enhances Financial Processes With Reliable Management System
White Paper When Pacific Brands broke away from Pacific Dunlop, the company retained hundreds of brands - ranging from footwear and sporting goods to home products like linen and bedding - and faced many of the same business challenges that its parent company... [06 Nov 2007]
