patterns in case studies

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Retailer cuts checkout fraud with alert software

Case Study The data is then checked for unusual transactions against user-defined patterns set by the fraud prevention team. The store began implementation of the fraud alert system last August and had it up and running by October... [24 Jun 2005]

Sainsbury's scrutinises buying habits to woo customers

Case Study Such changes require good intelligence about customer buying patterns but this had been one of the company's weak points in the past: poor analysis processes meant marketers could be working with data that was 14 months... [24 Jun 2005]

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