crm in comment and analysis
CRM: More than just a pretty acronym?
Comment IT vendors' current focus on the potential of customer relationship management (CRM) technology is verging on the obsessive. But recent developments show CRM to be more than the acronym du jour. CRM is about combining data warehousing, computer... [27 Apr 1999]
CRM - citizen relationship management?
Comment Oracle recently signed a deal with Cambridge City Council, which is projected to form the basis of a broader CRM project covering all the council's services. CRM started off in the business-to-business space, where companies manage hundreds or... [20 Nov 2001]
CRM: Don't forget about privacy
Comment Purchasing a customer relationship management (CRM) system is a complex and high profile corporate activity. Modern data mining allows CRM systems to make complex assessments of an individual's likely interest in a product or the chances they will... [13 Oct 2004]
CRM on the comeback trail
Comment The CRM market looks to be finally coming out of it slump. While customers' requirements have not changed over the past four years, companies are approaching CRM in a different way. Greg Gianforte, CEO of CRM software maker Rightnow, says: "There... [28 Sep 2004]
CRM: Do you really know what it is?
Comment And it is inevitable that in the process of making that happen decision makers will have become very familiar with CRM and the claims of CRM vendors. But CRM is one of those overused and often misunderstood terms within our sector. [30 May 2006]
CRM: it's what you do with it that counts
Comment The phrase customer relationship management (CRM) has been hard to avoid in 1999, with any number of technology vendors claiming they have the expertise to improve dealings between users and their current and potential clients. [15 Nov 1999]
CRM: Hosted vs packaged - which to choose?
Comment The mid-market is a hot spot for CRM vendors as many smaller companies are deploying software that used to be the preserve of larger enterprises. Hosted companies RightNow technologies and Salesforce.com enjoyed 97 per cent and 83 per cent growth... [02 May 2006]
What's the fuss about... CRM?
Comment CRM is now widely accepted by UK Plc, but less than one in ten projects are assessed for real effectiveness, according to recent research. With CRM, many companies (and the majority of CRM vendors) get very focused on the 'C', rather than the 'M'. [23 Aug 2002]
Analysis: CRM - get involved
Comment Whatever the size of your business, if you're looking to roll out CRM, you must involve all parts of the organisation, says Ron Condon. For complex integration projects, where the CRM system needs to interact with three or more other applications... [23 May 2006]
CRM and ASP - welcome to TLA heaven
Comment Customer relationship management (CRM) is a great opportunity for application service providers (ASPs) but not an easy one to exploit. Ovum's David Bradshaw looks at how CRM has moved to the web and asks how well it is suited to the next stage of... [26 Oct 2001]
Quocirca's Straight Talking: Is CRM still dead?
Comment One of the more hyped technologies in recent years, CRM is going through some changes. Quocirca's Clive Longbottom describes his idea of a CRM system that would be a real help to the business - but it won't replace sorting out your corporate ethos. [23 Sep 2005]
Hanging on the telephone: The hazards of poor CRM
Comment It blames telecoms managers for poor CRM implementations that leave customers feeling angry and worthless rather than satisfied and valued. It is possible that successfully implemented CRM strategies can increase customer loyalty by using the... [26 Oct 2000]
Leader: Is CRM a zero sum game?
Leader The market for customer relationship management (CRM) software is well beyond its first stage. This week saw Salesforce.com, which offers hosted CRM services, release product upgrades, announce new customers and generally start talking the talk... [23 Jul 2004]
Can Microsoft deliver on CRM?
Comment The Redmond software giant has about 30,000 existing Great Plains customers and about the same number of firms using Navision, yet around 80 per cent of these companies don’t have a full CRM solution, providing a great cross-sell opportunity. [10 Feb 2004]
Analysis: Can CRM help you make money?
Comment CRM should allow you to identify your most profitable customers, and should streamline business processes to deliver them a smoother and more efficient service. The aim of any CRM project should be to cut the cost of handling customers, while... [25 May 2006]
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