customer relationship management
News in View: Customer Relationship Management Uncovered
News Customer Relationship Management (CRM) is the latest buzzword in the industry and one of the many companies lauding CRM as a business saviour is Cap Gemini. To see the full News in View:... [21 Sep 1999]
Customer Relationship Management: 10 Steps to Success
White Paper Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. This... [19 Jan 2007]
Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
White Paper Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them... [11 Jan 2007]
Customer Relationship Management - Integration for a Customer Centric View
White Paper Today's small and medium sized enterprises (SMEs) see a need for automating their front office sales and customer relationship management (CRM) tools to their back office accounting and... [09 Nov 2007]
Customer Relationship Management: The Winning Strategy in a Challenging Economy
White Paper While there is no magic pill or panacea, customer relationship management (CRM) solutions can provide the foundation for sustainable growth and enable organizations to survive and thrive... [28 Oct 2009]
Selects mySAP Customer Relationship Management to Increase Sales and Improve Customer Service
White Paper By implementing the SAP Markets Online Store (a key e-selling capability of mySAP Customer Relationship Management developed by SAP Markets), they now provide easy online ordering and... [28 Sep 2007]
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
White Paper Academic studies offer a generally positive portrait of the effect of Customer Relationship Management (CRM) on firm performance, but practitioners question its value. The authors argue... [11 Jan 2007]
Technogym USA Corp. Enhances Customer Relationship Management and User Adoption
White Paper To address these issues, Technogym USA evaluated leading hosted Customer Relationship Management (CRM) solutions, and chose Oracle's Siebel CRM On Demand to help take the company to the... [06 Dec 2006]
mySAP Customer Relationship Management Actively Retaining Customers at Schott Glas
White Paper Schott Glas optimized all of its customer-centric processes and implemented systematic customer relationship management. The solution: mySAP Customer... [28 Sep 2007]
With mySAP Customer Relationship Management, GEW RheinEnergie Thrives in a Deregulated Market
White Paper Armin Druschke, project leader for the mySAP CRM and mySAP BI implementation at the Cologne, Germany-based energy supplier GEW RheinEnergie, sums up his experience in one, neat statement: "Customer... [28 Sep 2007]
Technology Innovation and Implications on Customer Relationship Management - Comments on the Paper "Marketing Models of Service and Relationships"
White Paper This paper gives an excellent review of existing marketing models of service and Customer Relationship Management (CRM). Existing research on services and relationship... [11 Jan 2007]
Berlin Gas Utility Turns Up the Heat With the mySAP Customer Relationship Management Solution
White Paper In order to effectively compete in a deregulated market and increase its market share, GASAG implemented the mySAP Customer Relationship Management solution. This gave it the tools it... [28 Sep 2007]
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
White Paper The research discussed in this paper evaluates the effect of Customer Relationship Management (CRM) on customer knowledge and customer satisfaction. An... [11 Jan 2007]
Turkey's Leading Alternative Telecom Operator Boosts Sales Success With Customer Relationship Management Tool
White Paper The company had been relying on Microsoft Excel spreadsheets and costly paper-based processes - an inflexible Customer Relationship Management (CRM) system - to manage its sales across... [11 Jan 2007]
Selects mySAP Customer Relationship Management With SAP Online Store to Increase Sales and Improve Customer Service
White Paper By implementing SAP Online Store (a key capability of mySAP Customer Relationship Management), they now provide online ordering and tracking, anytime. VSE, a leading provider of energy... [28 Sep 2007]
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