database marketing
From Data Mining to Database Marketing
White Paper Database marketing, on the other hand, supports a variety of business processes. Database mining, which incorporates the ability to access directly data stored in a... [01 Jul 2007]
Henan Power Gains Stable, Reliable Database Platform to Run Critical Sales and Marketing Systems
White Paper The challenge was to consolidate on a single database platform to reduce costs and simplify administration and ensure the availability and stability of the organization's sales and marketing information... [09 Feb 2008]
InfoUSA buys Donnelly Marketing
News US database marketing firm, InfoUSA, has announced plans to buy Donnelly Marketing for $200m in cash. Donnelly is the database arm of the US' largest payments processor,... [01 Jun 1999]
Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management
White Paper Staples, Inc.the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data... [20 Oct 2006]
In hot water with only a dodgy database for company
Comment He's the IBM database product marketing manager responsible for posting benchmark results on IBM's website. If you believe the marketing hype Oracle's 9i clustering technology scales,... [21 Jun 2001]
Grupo Visionaria Integrates Business Processes and Improves Operating Efficiency
White Paper Grupo Visionaria S.A.de C.V.wanted to integrate disparate business procedures to improve operating efficiency and strategic decision making and create a single, easy-to-access client database to improve communication and... [03 Apr 2009]
Ad break: Oracle gets its claws into IBM
News Fighting back, Thomas Gregers Honore, database marketing manager EMEA at IBM, told silicon.com IBM will not participate in a mudslinging match. Ridiculing the benchmark results, he thanked IBM for... [22 Jun 2001]
eGrabber Case Study: Drain Exhaust Service Inc.
White Paper When looking through online yellow pages, it took too long to cut and paste into their marketing database. Using ListGrabber, they started building up the marketing... [23 Mar 2009]
Yellow Pages and Equifax to offer business info to small firms
News Yellow Pages and Equifax have announced a direct marketing alliance that offers business information to small firms. According to the two companies, the direct marketing alliance is likely to gather... [01 Jul 1998]
Oracle admits to pricing chaos
News Releasing details at Oracle's OpenWorld event in Berlin today, UK product marketing manager Gary Pugh said that competitors had used the fact that Oracle's pricing structure was perceived to be complicated as a... [20 Jun 2001]
Junk mail law comes into force
News Companies who want to take advantage of it can register their names with a central database that will then be made available to direct marketing firms. The Telecommunications Regulations 1998 gives... [29 Apr 1999]
Informix is dead. Long live Informix?
Comment The company has faced heavy criticism in the past for poor marketing. Kerr admitted the company made mistakes in the past, and two years ago made a conscious decision to bring in new marketing expertise... [02 Aug 1999]
Database punch-up over Oracle 9i
News Thomas Gregers Honoré, manager of data management marketing for EMEA IBM, said: "There's nothing new in what they are announcing. Chris Ward, product marketing manager of business intelligence at Oracle,... [14 Jun 2001]
The A-Z of ebusiness (Q-R)
News The ongoing process of identifying and creating new value with individual customers over the lifetime of a relationship in a bid to prolong the relationship with each customer, using marketing strategies based on... [01 Jan 2002]
LG Electronics Nordic AB Reduces Administration Costs by 50% With Integrated Web-Based System
White Paper LG Electronics Nordic AB worked with Explit AB to implement Oracle Database as a scalable platform for the company's cost control system in its marketing department and integrated different kinds of... [01 Jul 2008]
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