doubleclick
RSS doubleclickDoubleclick stung in privacy case
News Doubleclick has agreed to pay $1.8m in legal fees and rethink its privacy policy as part of a settlement of a class action lawsuit filed against it in the US. The settlement requires Doubleclick to delete customer cookies after five years, and to... [02 Apr 2002]
DoubleClick beats analysts' bleak expectations
News Online advertising company DoubleClick has beaten analyst predictions and reported marginally better fourth quarter results than for the same period a year ago. For the same period in 2000 DoubleClick posted net losses of $104.8m or 85 cents per... [16 Jan 2002]
Doubleclick bites off European arm in multi-million deal
News Online advertising agency Adlink has bought Doubleclick's cash-strapped European operations for E30.5m (£18m). Over 700 jobs have been axed at the troubled division during the past year, and just last week DoubleClick's media unit head, Barry... [13 Nov 2001]
DoubleClick 'spare wheel' spins off
News The head of DoubleClick's media unit, Barry Salzman, has quit as falling revenues in the advertising sector continue to see the unit drag down the rest of the company. Earlier this week the company's CFO Bruce Dalziel revealed to a JP Morgan... [09 Nov 2001]
Doubleclick founder takes charge at Yahoo!
News Yahoo is recruiting the founder of online advertising giant Doubleclick to revamp its flagging advertising fortune. Wenda Harris Millar, co founder of Doubleclick, will take charge of Yahoo's US marketing team in an effort to reverse the slump in... [10 Oct 2001]
Doubleclick Lowers Customer Call Volume 20% by Deploying KnowledgeBase.Net
White Paper DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. The DoubleClick team recognized that a customer self-service solution could deliver the desired... [21 Apr 2005]
DoubleClick Opt Out Protocol Failure == Opt In
White Paper A failure to conform to the HTTP protocol specification results in a failure of DoubleClick's opt out mechanism. Consumer privacy concerns recently forced DoubleClick into supplying consumers with a mechanism to opt out of its tracking machinery. [24 Feb 2004]
DoubleClick Response to Spyware Discussion Paper
White Paper This paper includes DoubleClick's responses addressing a number, but not all of the questions or issues raised in the Spyware Discussion Paper. The misuse of consumer information, particularly personal information causes the most concern. [14 Apr 2006]
DoubleClick counts on Abacus
News Internet advertising specialist, DoubleClick, is to merge with direct marketer, Abacus, owner of the largest proprietary database of consumer information in the US. The combined company, valued at $1bn, will retain the DoubleClick name. [15 Jun 1999]
DoubleClick and NetGravity join forces
News Web advertising companies, DoubleClick and NetGravity, have agreed a $530m merger. DoubleClick specialises in online advertising software for Web publishers and marketers, while NetGravity supplies interactive advertising and direct marketing... [13 Jul 1999]
DoubleClick tracks online and real-world consumers
News Banner ad company DoubleClick is using cookies allied with a database of people's real-world information to follow users movements online. DoubleClick recently bought Abacus Direct Corporation - owner of a massive consumer database - which includes... [26 Jan 2000]
DoubleClick privacy campaign falls short of the mark
News A campaign launched by Internet company, DoubleClick, to combat accusations of privacy rights abuses has left critics unimpressed. DoubleClick, which develops advertising software for the Web, recently ran into trouble with a Washington-based... [15 Feb 2000]
DoubleClick backs down, appeasing privacy advocates
News Online advertising agency, DoubleClick, has axed plans to tag Web surfers after criticism from consumers, privacy advocates and government officials. DoubleClick, who develop software that issues cookies to tag consumer movement on the Net, alerted... [03 Mar 2000]
DoubleClick double-cross, claims consumer group
News A US consumer rights group has launched a bitter campaign against Internet company, DoubleClick, over what it claims are privacy rights abuses. DoubleClick develops technology that allows the tracking of consumer habits on the Net. [03 Feb 2000]
DoubleClick slumps 20 per cent as client pulls out
News Shares in internet advertising group DoubleClick took a tumble this week after a leading customer jumped ship. Earlier this week iWon - an internet portal offering cash prizes to customers - announced they were canceling their DoubleClick contract... [13 Jul 2000]
