loyalty
RSS loyaltyLoyalty card schemes: an expensive waste of time?
Comment Asda took the brave decision two weeks ago to abandon a four-year pilot trial of its Loyalty Club. But Tesco and Safeway are on the verge of announcing their next-generation loyalty systems. Their answer... [27 Aug 1999]
Loyalty Lab: Delivering On-Demand Relationship Marketing for Consumer Brands
White Paper Loyalty Lab's flagship Customer Relationship Manager Suite (CRMS) provides retailers and service companies with an integrated suite of hosted, on-demand applications for managing and creating loyalty... [31 Aug 2007]
Loyalty R-Squared: Relationships and Rewards
White Paper In this webcast, the presenters will reveal insight into the current state of customer relationships by uncovering the most compelling trends and best practices in loyalty marketing from quantitative research that gets... [02 Jun 2009]
Blunkett: Loyalty cards bigger threat than ID cards
News Home Secretary David Blunkett claimed store loyalty cards present a bigger threat to privacy than the government's ID card scheme and told opponents of the controversial project to "get real" about 'Big Brother'... [17 Nov 2004]
Loyalty Cards: Are You Missing Out on Smarter Ranging and Promotional Intelligence?
White Paper Customer loyalty data is widely available in the Fast Moving Consumer Goods (FMCG) industry. However, loyalty data is often considered as expensive and in a standardised report often fails to provide the... [11 Aug 2006]
Fueling Customer Interactivity to Drive Loyalty and Business Optimization: Exploring the Values of Leveraging Customer-Centric Technology and Business Principals
White Paper They are poised to leverage the capabilities of today's multimedia contact center to collect and analyze customer feedback for enterprise-wide optimization and to use it to achieve customer satisfaction and customer... [02 Oct 2009]
Customer Intelligence in Retail: No Loyalty Card? - No Problem
White Paper The presenter of this webcast explains the retail Customer Loyalty Management Cycle and shows how it sets the agenda for generating and using Customer Intelligence to improve business performance. The Customer... [28 Apr 2007]
Pacific Coffee Perks Up Customer Loyalty and Protects Point-of-Sale Platform With Check Point Safe@Office
White Paper Pacific Coffee now uses Check Point Safe@Office VPN capability to support its customer loyalty program, protecting real-time data as it travels across the Internet. Since 1992, Pacific Coffee Company has been providing... [04 Aug 2008]
In brief: Apple struggles to maintain customer loyalty
News Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year. [26 Jun 1998]
L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
White Paper The CRM solution has helped boost customer loyalty and reduce churn. L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. [01 Jan 2007]
eBay Enhances Customer Loyalty With Software-Plus-Services Shopping Solution
White Paper With this solution, eBay is delivering on its brand promise of maintaining close customer engagement, enhancing customer loyalty, and strengthening relationships with retailers. With a presence in 39 countries and an... [27 Jul 2009]
Successful CRM: Turning Customer Loyalty into Profitability
White Paper In this white paper, you'll learn why listening to the voice of the customer is so crucial to CRM success—and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research... [02 Sep 2008]
Inland Revenue stakes claim to loyalty card databases
News Confusion prevails this week over whether the Inland Revenue (IR) should be given access to consumer data held by retailers through loyalty card schemes. The IR has claimed it has a statutory right to use information... [25 Nov 1999]
Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program
White Paper This webcast provides research-driven insight into the attitudes of affluent consumers toward loyalty programs, and frequent shopper programs in particular. The presenters of this webcast provides an in-depth... [12 May 2007]
Customer Loyalty Program Company Deploys Web Services Solution
White Paper Aeroplan, a wholly owned subsidiary of Air Canada, is Canada's leading loyalty program with more than six million members and sells Aeroplan miles to more than 100 accumulation partners including airline, credit card,... [24 Dec 2008]
