loyalty
RSS loyaltyLoyalty Lab: Delivering On-Demand Relationship Marketing for Consumer Brands
White Paper Loyalty Lab's flagship Customer Relationship Manager Suite (CRMS) provides retailers and service companies with an integrated suite of hosted, on-demand applications for managing and creating loyalty... [31 Aug 2007]
Loyalty R-Squared: Relationships and Rewards
White Paper In this webcast, the presenters will reveal insight into the current state of customer relationships by uncovering the most compelling trends and best practices in loyalty marketing from quantitative research that gets... [02 Jun 2009]
Blunkett: Loyalty cards bigger threat than ID cards
News Home Secretary David Blunkett claimed store loyalty cards present a bigger threat to privacy than the government's ID card scheme and told opponents of the controversial project to "get real" about 'Big Brother'... [17 Nov 2004]
Loyalty card schemes: an expensive waste of time?
Comment Asda took the brave decision two weeks ago to abandon a four-year pilot trial of its Loyalty Club. But Tesco and Safeway are on the verge of announcing their next-generation loyalty systems. Their answer... [27 Aug 1999]
Loyalty Cards: Are You Missing Out on Smarter Ranging and Promotional Intelligence?
White Paper Customer loyalty data is widely available in the Fast Moving Consumer Goods (FMCG) industry. However, loyalty data is often considered as expensive and in a standardised report often fails to provide the... [11 Aug 2006]
Evaluating Customer Loyalty Solutions
White Paper Customer Loyalty Programs (CLP) has come a long way from their early beginnings in the 1970's. This paper highlights the technology challenges from a real-life situation involving a loyalty solution... [16 Apr 2008]
Lobbyists call for IR to clarify loyalty card issue
News Privacy lobbyists are calling for more clarification over Inland Revenue plans to mine loyalty scheme customer databases to expose tax fraudsters. The Revenue claimed last week that it has a statutory right to obtain... [28 Nov 1999]
L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
White Paper The CRM solution has helped boost customer loyalty and reduce churn. L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. [01 Jan 2007]
Gaining Competitive Advantage Through Effective Retail Loyalty Programs
White Paper Loyalty programs are everywhere in the retail industry. In other words, retailers have become convinced that it is possible to buy customers' loyalty. Do loyalty programs really work, or... [07 Nov 2007]
SNCF Improves Customer Satisfaction and Loyalty With Customer Relationship Management Solution
White Paper SNCF wanted to ensure multi-channel (internet, telephone, etc.and multi-product management within SNCF's loyalty programs and provide teleconsultants with a comprehensive view of clients. The challenge was to implement... [09 Feb 2008]
French Railway Firm Enhances Loyalty and Improves Revenues With New Solution
White Paper In the face of increased competition, SNCF wanted to build on its success with a customer loyalty programme based on a Siebel 7.7 Customer Relationship Management (CRM) application. French state-owned railway company... [08 Nov 2006]
Customer Intelligence in Retail: No Loyalty Card? - No Problem
White Paper The presenter of this webcast explains the retail Customer Loyalty Management Cycle and shows how it sets the agenda for generating and using Customer Intelligence to improve business performance. The Customer... [28 Apr 2007]
In brief: Apple struggles to maintain customer loyalty
News Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year. [26 Jun 1998]
Customer Loyalty: The New Competitive Advantage
White Paper Customer loyalty might be the only sustainable competitive advantage, especially in challenging economic times. Yet, so few businesses understand how to create customer loyalty that the average... [19 Oct 2007]
Successful CRM: Turning Customer Loyalty into Profitability
White Paper In this white paper, you'll learn why listening to the voice of the customer is so crucial to CRM success—and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research... [02 Sep 2008]
