online advertising in news
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Eye movement tracking technology exposes poor web design
News Businesses are still failing to get the most out of websites with clunky navigation and poor online advertising placement, according to research based on new eye-movement tracking technology that... [24 Nov 2003]
Boom in online ad spend coming
News Online advertising spending is expected to grow to $11.5bn by 2003, according to Jupiter Communications. At the annual Jupiter Online Advertising Forum in New York this... [18 Aug 1999]
Yahoo! hopes to carry on, doctor
News has revamped its online health site in an effort to attract advertising revenue from the pharmaceutical industry. Last quarter, the company reported a four per cent decline in its marketing services... [30 Sep 2002]
Online brokers face ad regulations
News The US Securities and Exchange Commission (SEC) has threatened to regulate advertising for online investment companies. Last year, online brokers spent $100m advertising... [17 May 1999]
Online ads are 'where it's at'
News An increasing number of companies are using online marketing as a major part of their advertising strategy. According to the quarterly Bellwether report, produced by NTC Economics for the Institute of... [16 Oct 2006]
Online ads nibble at traditional advertising budget
News Online advertising will cut spending on direct mail by a third in the next four years, according to a survey from Forrester Research. The report found that UK online... [20 Mar 2000]
DoubleClick takes more steps to appease privacy lobby
News DoubleClick, the online advertising group, has appointed an independent panel to monitor its new products and services for potential privacy threats. DoubleClick was at the centre of controversy earlier... [19 May 2000]
Online ad spend on the up
News The advertising world may not be as cash rich as it once was, but last year the online sector was the fastest growing of any ad media in the UK. Figures from Forrester Research show the... [19 Mar 2002]
'Ad downturn, schmownturn' says Microsoft
News Microsoft has claimed that weakness in the online advertising market has been greatly exaggerated - adding that its own sales are on a "monster roll". The Interactive Advertising Bureau... [24 Oct 2002]
Ogilvy ties up with WebAbacus
News Marketing agency Ogilvyone has selected WebAbacus to provide online post-click behaviour analysis for advertising campaigns using the ASP model. WebAbacus' tool allows Ogilvyone to analyse exactly how... [19 Feb 2002]
Online ad spend set to plummet
News Online advertising spend for the coming year will be over $1.5bn lower than previously expected. Internet research company Jupiter MMXi has reduced its expectations for online... [08 Aug 2001]
Online advertisers get a new uniform
News hopes to go some way to simplifying the complicated business of online advertising by promoting a uniform set of on-the-page ad sizes. The Interactive Advertising Bureau on Wednesday... [12 Dec 2002]
AOL buys advertising firm for $435m
News America Online has announced it will acquire interactive-marketing specialist Advertising.com for $435m. Advertising.com, which focuses largely on delivery of so-called behaviorally... [25 Jun 2004]
Minister mulls BBC online ads
News The UK government is actively considering whether to allow advertising on BBC Online. In a select committee interview at the House of Commons this week, Culture Minister, Chris Smith, was asked whether... [08 Dec 1999]
Microsoft digs in for online ads campaign
News Despite losing out to Google in a recent high profile acquisition, Microsoft has vowed not to turn its back on the world of online advertising, according to company chairman Bill Gates. Many of you have... [09 May 2007]
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