online advertising in news
Online advertising outstrips national newspapers
News The UK online advertising trade body - run in partnership by PricewaterhouseCoopers and the World Advertising Research Centre - said there had been a 41.2 per cent surge in online spending as marketers switched to online activity in 2006. [28 Mar 2007]
Online advertising still pulls the punters
News A senior analyst at Jupiter Research, Patrick Keane is quoted by Reuters as saying: "Despite marketplace scepticism, the top newcomers in 2000 are proof that online advertising still works. Last year, most of the top 25 newcomer sites used word-of... [08 Feb 2001]
WPP reaps online advertising rewards
News According to Andy Mitchel, UK managing director of global advertising network, DoubleClick, another factor that will drive online advertising is the emergence of free Internet service providers (ISPs). [18 Feb 1999]
In brief: Merger forms online advertising powerhouse
News The stock swap merger will create a new company called Reinvent Communications, with plans to become an online advertising 'powerhouse'. Internet services firm US Web is to merge with CKS, a marketing communications company, in a deal worth $300m. [03 Sep 1998]
Financial loophole closed in online advertising practices
News The Urgent Issues Task Force at the Accounting Standards Board (ASB) has banned the practice of companies swapping online advertising space free of charge and then including the ads as revenue, to boost turnover figures. [20 Nov 2000]
Internet Advertising Bureau aims for online ad standards
News After four years as an informal research group, the Internet Advertising Bureau (IAB) became an official body yesterday when it elected an executive committee of Internet gurus. The Bureau has been working towards a set of standards to identify... [15 Jul 1998]
DoubleClick stalls as online ads remain in the doldrums
News Online advertising server firm DoubleClick is keeping a brave face in light of yet another quarter of lacklustre results. Stephen Collins, chief financial officer for DoubleClick, said: "We remain mired in the advertising slowdown that first hit a... [12 Jul 2001]
Web ads to beat telly by 2010
News Online advertising will suck an even greater share of cash from marketers' pockets, says the Internet Advertising Bureau (IAB) - and will surpass the ad money spent on TV by 2010. Phillipson said in a statement: "This has been a very tough market... [05 Oct 2006]
UK online ad spend hits the roof
News Online advertising spend in the UK has almost doubled in the first half of 2001 through year on year growth, making it the only advertising sector to move up in double digits. Internet advertising shot up 42 per cent to £90.2m in the first and... [14 Nov 2001]
Online ad spend falls again
News Online advertising revenue in the US fell 7.8 per cent in the first half of this year, but still managed to maintain stronger growth than more traditional mediums like TV, radio and Sunday newspaper advertising. [25 Sep 2001]
Online ad spend on the up
News The advertising world may not be as cash rich as it once was, but last year the online sector was the fastest growing of any ad media in the UK. Figures from Forrester Research show the online advertising market reached £122m in 2001. [19 Mar 2002]
Web advertising hits all-time high
News Further figures from US consultancy Forrester Research showed the online advertising market reached a total value of £122m in 2001. This year, the research company expects the automotive sector will be one of the leading contributors to online... [14 May 2002]
Online brokers face ad regulations
News The US Securities and Exchange Commission (SEC) has threatened to regulate advertising for online investment companies. Last year, online brokers spent $100m advertising their services. Online trading is expected to attract 20 million users by 2002. [17 May 1999]
Dot-com shock: eBay in the money
News eBay's profits have more than doubled over the last year, but disappointing revenues and slowing growth in online advertising pushed its stock price down in after-hours trading. Analysts were disappointed that revenue from online advertising on... [19 Apr 2002]
Yahoo! tops Q1 forecasts and splits stock
News Bolstered by improved online advertising revenue and continued momentum in paid search, Yahoo on Wednesday reported first quarter earnings that blew away Wall Street expectations. Executives maintained that online advertising, both branded and... [08 Apr 2004]
Keep updated for stories matching online advertising in news via RSS
