online advertising google
Google steps into banner ad world
News Google is taking a big step toward becoming an online banner-advertising network as the market for brand ads heats up. Beginning today, the search giant will start allowing advertisers to display animated image ads on third-party partner sites - a... [25 Apr 2005]
Google grabs AOL Europe from Overture
News Under the deal, announced on Tuesday, AOL subscribers in the United Kingdom, France and Germany will receive targeted advertising from Google related to their search request. Meanwhile, Google has been looking at ways to expand its advertising... [20 Oct 2004]
Can Microsoft/Yahoo! deal take on Google?
News The second reason, he said, is a straight "toe-to-toe online advertising fight" with Google. would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles. [01 Feb 2008]
Ballmer: 'Google is head and shoulders above us'
News Gartner analyst David Smith said Microsoft is "clearly going after the online advertising market, and advertising is Google's core market". Microsoft's chief executive officer, Steve Ballmer, has said the software giant has a long way to go to... [12 Oct 2007]
Heavyweight champs of the web - top 10
News still dominate the internet in terms of users but the web 2.0 revolution and a major shift towards online advertising means these are exciting times, according to Magid Abraham, CEO of ComScore. However, the top level trend, said Abraham, is the... [02 Feb 2007]
Microsoft, Yahoo! talks break down
News Microsoft's plan to establish a strong footing in online advertising suffered a big blow on Thursday as merger talks with Yahoo! said it would let Google sell search ads on its site. said it had agreed to let Google put search ads - advertisements... [13 Jun 2008]
Microsoft digs in for online ads campaign
News Despite losing out to Google in a recent high profile acquisition, Microsoft has vowed not to turn its back on the world of online advertising, according to company chairman Bill Gates. While Microsoft is working to catch up to Google in areas such... [09 May 2007]
Privacy fears sparked by Google DoubleClick buy
News Smith said: "This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer... [16 Apr 2007]
Google DoubleClick deal: EU ramps up scrutiny
News Regulators will look in greater detail into whether a merger between search giant Google and online ad titan DoubleClick will harm competition. AOL and others whose acquisitions in the highly competitive online advertising market have already been... [14 Nov 2007]
AOL and Google love-in to continue forever?
News Wall Street analysts have said in the past that they expect Google to become a major contributor to AOL's online advertising revenue. Campbell said AOL continues to test newer Google technologies, including its AdSense text-based ad service, which... [08 Oct 2003]
Google grabs YouTube for $1.65bn
News From the YouTube side, co-founders Steve Chen and Chad Hurley - who polled ninth in this year's silicon.com Agenda Setter list - described their excitement at taking advantage of Google's deep pockets and advertising contacts as they continue to... [10 Oct 2006]
Microsoft lines up click-to-call mobile ads
News Advertisers vie for the top spot in the list in an online auction, much as in other paid advertising models on regular online search sites, such as Google. Search on mobile handsets is heating up, as big names such as Google and Yahoo! [10 Oct 2006]
Microsoft-Yahoo! tie-up rumours: The analysts' verdict
News As David Bradshaw principal analyst at researcher Ovum told silicon.com: "[Google's] a very substantial threat, as it is taking such a large part of the online advertising space. And as well as leading the search market Google is expanding on other... [09 May 2007]
Is this really the end for pop-ups?
News America Online followed, with promises not to sell the ads to third parties and to greatly limit its own in-house advertising. Pop-up advertisements came into vogue during the internet bubble, when online advertising couldn't bring home the bacon... [25 Nov 2003]
Microsoft offers ad package to rule them all
News The software giant hopes to use this advertising effort to gain a larger share in the multibillion-dollar ad market and to bolster its competitive stance against rivals Google and Yahoo! And last year, it launched a paid search advertising... [26 Sep 2006]
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