online advertising story
Microsoft Online Customer Story: 1-800-FLOWERS
White Paper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. So how big of a role should Internet advertising play... [16 Apr 2008]
Microsoft Online Customer Story: AG Interactive
White Paper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance. [16 Apr 2008]
Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2. [16 Apr 2008]
Microsoft Online Customer Story: Jeep
White Paper That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species. [16 Apr 2008]
Microsoft Online Customer Story: Staples, Inc
White Paper Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a substantial return on investment for Staples. Staples, Inc.invented the office superstore concept in 1986... [16 Apr 2008]
Microsoft Online Customer Story: Sony
White Paper To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Sony wanted to forge a connection between film fans and current information on upcoming releases, so... [16 Apr 2008]
Microsoft Online Customer Story: Nissan
White Paper That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. Nissan is the third largest japanese automobile manufacturer. It's hard to deny the allure of visually immersive video games. [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. That's why it decided to collaborate with Microsoft Digital... [16 Apr 2008]
The Weekly Round-Up: 16.04.2004
Round-Up In which case silicon.com ends up looking daft for running a hokum story, we're all stuck with paltry storage limits on our webmail addresses and Market Age has spent its Xmas party kitty on a duff US trademark. [16 Apr 2004]
Yahoo! wants to be a Hollywood star
News declined to comment for this story. The transition also underscores the rebound in online advertising, which is prompting internet companies like Yahoo! last week reported 2004 earnings that beat Wall Street expectations, with online advertising... [26 Jan 2005]
Google revs up RSS ads with FeedBurner buy
News Terms of the deal were not disclosed, although the figure of $100m had been reported by TechCrunch, which broke the story last week. Google is the titan of paid search advertising and has a large network of websites that host ads it sells through... [04 Jun 2007]
Osama Bin Laden capture hoax carries a Trojan
News A new Trojan horse advertising program, called BuddyLinks, masquerades as a news website with a story on the al-Qaida leader's capture in an attempt to fool users of AOL instant-messenger into downloading software and receiving advertising. [12 Feb 2004]
Microsoft splurges $6bn to boost ad clout
News CNET News.com reporter Dawn Kawamoto contributed to this story Microsoft CEO Steve Ballmer said in a statement: "The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms... [18 May 2007]
Does Google buy spell Office challenge?
News Both descriptions work for us but present only the start of the story. Microsoft is working on two products, Windows Live and Office Live that create opportunities for the company to sell online subscriptions and advertising. [10 Mar 2006]
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