tony
RSS tonyTony Hallett's After These Messages: Fly high Wi-Fi
Comment But, asks Tony Hallett, is this wave of progress more about business productivity or overcoming the tedium of long-haul? Lufthansa is crowing about its rollout of wireless net access inside its aircraft. [02 Jun 2004]
Tony Hallett's After These Messages: Government thinks video over mobile
Comment In this one case, a lot, says Tony Hallett. Tony Hallett is site director for silicon.com What does a government public safety campaign have in common with 'happy slap' gangs? I'm the editor of a... [26 Jan 2006]
Tony Hallett's After These Messages: Give me Autonomy
Comment It's happening, says Tony Hallett. A British software company shaking off its shyness and going big with advertising? Autonomy is these days a fairly well-known UK software maker. Headed by Mike Lynch, a man equally... [18 Mar 2005]
Tony boloney: Blair's photo call with Microsoft sends out wrong message?
Comment Just as the argument over the government's decision to use Microsoft's platform for its websites really starts to get heated, Tony Blair has managed to stir things up nicely. Tony Blair was considered to... [01 Jun 2001]
Tony Hallett's After These Messages: BT's DNE and DNA
Comment Tony Hallett looks at how one the UK's largest companies - and advertisers - is repositioning. BT is right now kicking off its biggest ever campaign aimed at businesses. The ads, whether TV, billboard or online, look... [13 Sep 2004]
Tony Hallett's After These Messages: The case for '3'
Comment In his new series, silicon.com's Tony Hallett plans to debunk the marketing myths and analyse the advertising lies. Tony Hallett is the Analysis and Reports Editor at silicon.com. The first in the new... [25 Feb 2003]
Tony Hallett's After These Messages: Nokia, Vodafone and MMS touching our lives
Comment Well they have to promote consumer services such as MMS somehow, says Tony Hallett. Why will we increasingly associate some of the biggest names in business and communications with naff storylines? There is a lot of... [04 Apr 2003]
Tony Hallett's After These Messages: Making a stand
Comment This column was started as a way to comment on what IT and comms vendors are trying to say in their advertising in newspapers, on the radio, through the internet and, above all, on TV. Even that dubious quality mugshot you can see has me... [15 Oct 2003]
Tony Hallett's After These Messages: esure's winner versus IBM's sleekness
Comment Tony Hallett continues his series on marketing myths and advertising lies by considering a couple of well-known TV commercials from opposite ends of the taste spectrum. IBM's ads across various media, but especially... [05 Mar 2003]
Tony Hallett’s After These Messages: Communications Cisco-style
Comment Tony Hallett is the Editor of silicon.com. Sure, you’re probably worth a mint by now but when your five-year-old asks you what you do, you can’t very easily whip out a router or encryption software. Even plenty of... [24 Jun 2003]
Tony Hallett's After These Messages: Orange with rage?
Comment This page has several times before looked at mobile operators' advertising and branding strategies. And why not? These companies are among the most aggressive marketers around, in many cases building strong and alluring brands in just a... [13 Aug 2004]
In 1998, Tony Blair promised that the UK would be the best place in the world to do ecommerce by 2002...
News While the government admits that it has failed on its objective to be number one by 2002, Prime Minister Tony Blair was keen to stress how much has been achieved since he made that promise four years ago. [19 Nov 2002]
Swiss Tony hits the Web
Comment But he pointed out that car dealers, with their "Swiss Tony" image, have an extra difficulty: "The problem for car dealers is that people do not like walking into salesrooms to buy cars. All Original Equipment... [26 Oct 1999]
Tony Hallett's After These Messages: "I'm a celebrity CIO"
Comment Tony Hallett thinks he knows what you'd answer. Who would you trust more: the CEO of a company selling a product or the CIO of a company using that product? Who said this column was only about TV and web-based advertising? [06 Feb 2004]
Why Tony Blair must catch the bug
Comment While the public infrastructure is unlikely to reach the point of total meltdown, Tony Blair will hardly be smiling 13 months from now about his stated aim of "no material disruption" to public sector services. [12 Nov 1998]
