trademarks ads
RSS trademarks adsSort by: Relevance | Date
Google gets French lesson in trademarks
News A French court has ruled that Google must refrain from using the trademarks of European resort chain Le Meridian Hotels and Resorts to trigger keyword ads. In December, a judge in Virginia ruled that as a matter of law, Google's use of Geico... [21 Jan 2005]
Pop Goes the Trademark?: Competitive Advertising on the Internet
White Paper There is not yet a consensus regarding the application of existing advertising law doctrines to the use of trademarks to trigger search result ads or "Pop-up" ads on the Internet. However, the developing majority position will allow trademark... [13 Jun 2006]
Google in court over ad trademark spat
News Damages would be awarded if Geico's trademarks are found to have been infringed by non-Geico ads that refer to Geico. Paid third-party ads on Google that use the trademark of car insurance company Geico in the text of ads could infringe trademark... [17 Aug 2005]
5 years ago: Playboy gets legal with browsers
News A story last month on silicon.com shows that Hugh Hefner won't have his trademarks linked with just any old smut. The issue revolves around keyword selling - a practice where companies pay a search engine so their banner ads appear when users... [13 Feb 2004]
US cracks down on mousetrap fraudsters
News Zuccarini rose to notoriety after he bought thousands of domain names based on the misspelling of well-known trademarks and celebrity names. The court claimed the temporary closure of the sites will protect web users from having to deal with a... [03 Oct 2001]
Legal trip ropes may curb banner year for advertising
Comment In fact, as Armstrong explains, if a similar infringement case were to arise in the UK, it could be defended under the UK Trademarks Act 1994, which provides for the use of trademarks in advertisements as long as it falls under "honest practice". [19 Oct 2000]
easyMobile: Help us poke fun at Orange
News The pair are currently at loggerheads over easyMobile's use of the colour orange in advertising - Orange says easyMobile is infringing its trademarks, easyMobile says companies in the easyGroup have always used orange branding and always will. [15 Nov 2005]
Google under pressure as keyword lawsuit gets the nod
News Eric Goldman, assistant professor of law at Marquette University Law School, wrote on his blog on Wednesday: "This case offers the first solid data point [in the US] that buying competitors' trademarks as keywords.could constitute trademark... [30 Mar 2006]
Disney-porn hook-up sends typosquatter to jail
News John Zuccarini, 56, had registered misspelled versions of Disney trademarks, as well as Harry Potter, boy band the Backstreet Boys and popular US lingerie store Victoria's Secret, to fool web users into visiting sites advertising porn and other... [01 Mar 2004]
Playboy sues AOL with the breast lawyers in town
News Any web users who typed Playboy or Playmate - trademarks of Hef's porn empire - into Netscape's search engine were presented with pop-ups that imitated the Playboy style, but weren't official Playboy merchandise. [16 Jan 2004]
