send marketers
RSS send marketersEmail Marketing and Spam: Two Sides of the Same Penny
White Paper The same problem applies to legitimate email marketers, but from the opposite angle. It also details the steps legitimate email marketers can take to gain consumer confidence in email marketing. They are trying to send marketing messages that are... [03 Jul 2008]
Email Frequency: How Relevancy Tactics Changed the Rules
White Paper Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising... [15 May 2008]
Call to increase online data protection for teens
News The rules that limit websites and marketers from collecting data on children under 13 may spread to teens as old as 18 if a group of child advocates has its way. Facebook, for example, may use data on its members to send a targeted ad, according to... [10 Apr 2008]
ExactTarget Enables E-Mail Marketing That's Right on Target
White Paper ExactTarget offers four solutions that cover the spectrum of e-mail marketing and meet the needs of marketers of any size. It's not enough to throw together an e-mail, send it off, and hope it works. As a leading provider of on-demand software for... [01 May 2007]
Pick up the tab with your mobile
News They also say that using phones to make purchases gives phone companies, merchants and marketers too much information about people's spending behaviour. Noodles & Co, for example, can send marketing messages to customers who opt to receive them. [30 Nov 2006]
Why business intelligence projects fail
News You have to be consummate technologists and savvy sales people and top-notch marketers and persistent investigators. He added: "When you roll out a new addition and usage levels drop you need to send in a SWAT team to find out why. [25 Apr 2006]
MIT hosts spam pow-wow
News The idea is that spammers and legitimate marketers alike would be less likely to send mass emails if rejection is going to cost them actual dollars. Speakers at MIT's 2006 Spam Conference were notably cognizant of the recent proposals of white... [29 Mar 2006]
Leader: UK soft on spam
Leader The ICO seems proud that it has been "successful in enforcing regulations" against 13 fax marketers, a fact silicon.com discovered through a Freedom of Information Act request. As a result, Spamhaus, one of the world's most active anti-spam... [11 Aug 2005]
Spyware, adware infects BitTorrent downloads
News He suspects that online marketers have launched campaigns to get their software installed on more desktops using BitTorrent. On his website, Boyd listed a Canadian company as one of the businesses that send out adware and spyware on BitTorrent. [17 Jun 2005]
Do you really know what spam is?
News This appears to be a common pitfall for many of the more legitimate marketers. But if I sign up for email updates on Land Rovers, or more specifically Range Rovers, parent company Ford may feel they have an existing business relationship with me... [16 Mar 2005]
Leader: When is spam not spam?
Leader From the kind of pernicious spammers who bombard our inboxes daily to marketers who perhaps send a few stray emails, for whatever reason - all react badly to being linked with spam. The benefit of such a fine line between tolerance and intolerance... [14 Mar 2005]
Spyware
White Paper This information is often sold to other marketers. Spyware programs send out information such as your Web surfing habits, your computer's hardware specifications and operating system, the programs you have installed and your habits in using them... [16 Dec 2004]
To Send or Not to Send, That is the Question and, It's Not up to You, It's up to the Recipient
White Paper Getting permission is something that legitimate marketers face now more than ever and it is the most important things they can do to differentiate themselves and their company while communicating with customers via e-mail. [27 Apr 2004]
Spam showing little sign of abating
News According to Jupiter Research, US marketers are still not complying fully with new laws designed to stop spam. The law requires marketers to reconcile their mailing lists once a week, based on feedback from opt-out requests, but a quarter of... [23 Apr 2004]
'Can Spam' law gets final approval
News It requires that marketers include "a functioning return" address or a link to a web form capable of accepting unsubscribe requests. They take an "opt out" approach that does not ban bulk, unsolicited email advertisements but pre-empts state laws... [09 Dec 2003]
