switcher
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Minority Report: Mac Mini - a real nowhere machine
Comment The Mac Mini was the perfect 'switcher' machine - for the average Windows users bathing in the light of the iPod halo effect and thinking about going Mac for their desktop. You'd need to be a damn committed... [26 Nov 2009]
Microsoft wants to host your software
News Another Notes switcher in the crowd was Eddie Bauer, which has been a Microsoft Online customer for about five weeks. For perhaps the first time in its history, Microsoft made the case on Monday that businesses shouldn't... [18 Nov 2008]
Minority Report: Low-cost MacBook on the way?
Comment When it was introduced, the tiny computer was meant to be an ideal 'Switcher' machine (to lure PC users ready to switch to the Mac), as it was reasonably low-spec and relatively low in price. Seb Janacek hopes for the best. [13 Oct 2008]
5 years ago...Red Hat wins more heavyweight support
News So worried was Microsoft by one recent major 'switcher' from proprietary to open source that Steve Ballmer jumped on a plane from Seattle to Munich to try to talk the city's Mayor Christian Ude out of approving and... [09 Mar 2004]
Apple gets into the groove with iPod
News Apple is offering a similar promotion featuring skateboarder Tony Hawk, who has also appeared in Apple's "switcher" ad campaign. Apple Computer has a message for Madonna lovers everywhere: Express yourself. [11 Dec 2002]
Microsoft "regrets" Mac-to-PC ad
News Apple launched its "switcher" campaign in June. Microsoft has confessed to a "mistake in judgment" after running an advert which mimicked a recent campaign from arch-rival Apple. The ad, titled "Confessions of a Mac to... [15 Oct 2002]
