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US Open Rallies Tennis Fans Worldwide With on Demand Action

White Paper Any delays could drive fans to competing sports-oriented sites and the impact could harm the organization? To address this challenge, the USTA has chosen a hosted technology infrastructure that cost-effectively... [03 Jul 2008]

Tennis federation rallies web presence

Case Study The International Tennis Federation (ITF) has beefed up its website to improve availability and speed for millions of tennis fans following the scores of Davis Cup matches online. The... [12 Mar 2008]

IBM Turns a Demanding Sport Into an on Demand Business

White Paper The Australian Open is one of the most successful tennis tournaments in the world. To continue delivering a world-class sporting event and a first-class information service, it needs to provide millions of... [17 Nov 2007]

Photos: IBM serves up Wimbledon in Second Life

Photo Ian Hughes, IBM metaverse evangelist, explained the data it gathers at the championships is used to power the website which keeps tennis fans up to date about the matches - and said moving into Second... [18 Jun 2007]

An IBM eServer i5 System Provides a Strong Return for the United States Tennis Association

White Paper The challenge faced was to provide a simplified IT infrastructure for the US Open so tennis fans around the world can share the experience through the official US Open Web site. The United States... [05 Apr 2007]

Photos: Vintage arcade games... revealed

Photo Among the games on offer back then was this simple table-tennis game. The controllers for the Magnavox Odyssey work a bit like the 1980s toy, Etch-a-Sketch, to control the table-tennis bats in the game. [28 Nov 2006]

Tech brands getting a sporting chance

Comment According to Turco that left just tennis and golf to choose from and in the shake-up of the two Turco says golf was the clear winner - with CA now sponsoring the World Golf Championship. Shirt sponsorships, which can... [24 Jul 2006]

The Weekly Round-Up: 07.07.06

Round-Up First, for giving British tennis players something to do for three days of the year and second for the almost incessant rain which begins the moment the first fans arrive in SW19. Writing on his blog, US... [07 Jul 2006]

Mobile flops at Wimbledon tennis final

News After upsetting defending champion Serena Williams at the Wimbledon tennis championships, Russian teenager Maria Sharapova borrowed her father's mobile phone to call her mother from Centre Court. But... [05 Jul 2004]

Miss a Wimbledon match? Watch it online

News Tennis fans can now watch replays of Wimbledon matches and other video content at the Wimbledon Championships website. The video is provided via a deal between the All England Lawn... [24 Jun 2004]

3 courts customers with Wimbledon coverage

News Rob McCowen, marketing director of the All England Lawn Tennis Club, said: "One of the Club's objectives has always been to bring the excitement of Wimbledon to as wide an audience of fans as possible,... [21 Jun 2004]

Tennis fans make a net call

News Whether it was the prospect of overpriced strawberries and Pimms, the weather, or simply another dismal showing by British players, tennis fans appear to have shunned SW19 this year in favour of the... [08 Jul 2003]

Guerrilla marketing du jour - naughty Vodafone

Comment At Wimbledon tennis every year spot the official, blue chip sponsors - the likes of Rolex on scoreboards. Then spot those happy fans, willing to hold up free boards urging on their nearly-man English hero. [05 Aug 2002]

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