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Microsoft and Yahoo! finally unite in search deal to battle Google
News Providing a viable alternative to advertisers, this deal will combine Yahoo! and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 per... [29 Jul 2009]
Spam Double-Funnel: Connecting Web Spammers With Advertisers
White Paper They propose a five-layer, double-funnel model for describing end-to-end redirection spam, present a methodology for analyzing the layers, and identify prominent domains on each layer using two sets of commercial keywords - one targeting... [01 Jul 2009]
"We had a lot of people running around but nobody doing anything!"
News If we're a hot site, the advertisers will follow," she said. focused on its core assets: a number of high-traffic web properties. Even as Google expands into telephone services,... [22 Apr 2009]
Web 2.0 'imperative' for business
News Bill Kearney, general manager of enterprise content management at Oracle Asia-Pacific, noted web 2.0's commercial appeal: "It's fun and entertaining, which is great for advertisers to try and target a... [27 Mar 2008]
YouTube copyright filter nearly ready: Google
News He noted that ad revenues for TV and radio have been relatively flat and implored the audience to realise that they need to bring in new advertisers. Network executives accused Google of stalling so YouTube could reap... [17 Apr 2007]
Google rakes in 67 per cent more revenue
News There are many reasons to believe that the targeting technology we have invented can apply well, that advertisers will pay much higher rates for ads that are targeted. Web traffic to... [01 Feb 2007]
Yahoo! Q4 profits fatter than expected
News For our US advertisers, I'm happy to report that we have successfully transitioned the large majority of our revenue to our new search marketing system known as 'Project Panama'. Revenue a year ago was $1.5bn, or $1bn... [24 Jan 2007]
Analysis: What's the next malware threat?
Comment He had then used the computers to generate hits on website advertisements where the advertisers paid according to the traffic they received. The botnets are used by their owners to defraud internet... [12 Apr 2006]
Google: Analyse this
News Google Analytics also includes a feature that automatically imports the cost data for return on investment reports into the Google Analytics program so advertisers can see how much they're paying for keywords compared... [14 Nov 2005]
Google doubles its first quarter revenue
News In the future, he said, the company will show advertisers more value from their campaigns "beyond clicks" and via new monitoring tools in the works. The company, which went public late last year, attributed the... [22 Apr 2005]
Will's Web Watch: 'Charity' sites raise user concerns
Comment A percentage" of the sites revenues do go to charities, as advertisers stump up donations in return for impressions - but "a percentage" of revenues also go towards the company's own profits. Increased... [07 Jan 2004]
Google goes to court for keyword reassurance
News While Google had said it could block advertisers from buying keywords that directly infringe on its trademarks, including "American Blind Factory" and "DecorateToday," the company said it could not block other... [05 Dec 2003]
Is this really the end for pop-ups?
News Despite the efforts of ISPs, software makers and publishers against pop-ups, advertisers just keep on buying them. Fearing that they might lose one of their most effective advertising tools, some publishers and... [25 Nov 2003]
Advertisers to be offered 'daypart' data on website traffic
News Two US-based web researchers are starting to measure internet site traffic and audiences by time of day, moves that cater to online publishers' push to win over traditional advertisers.... [11 Mar 2003]
All the world's a billboard
Comment The situation will improve: online ads will eventually become more streamlined and less intrusive as advertisers learn their trade. Besides the ubiquitous pop-up ads, the research lists a host of tactics used by... [30 Nov 2001]
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