digital marketing in white papers
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UK Based Digital Communications Agency Achieves Rapid Payback on IT Investment Via 10% Increase in Sales Force Productivity and 50% Reduction in IT Maintenance Headcount Costs
White Paper The challenge facing Moonfish is to position itself better as the larger, traditional marketing and advertising agencies develop their digital marketing services. Moonfish Ltd is a successful and well known digital communications agency based in... [09 Jul 2008]
Digital Marketing Firm Installs Microsoft HPC Solution to Simplify IT Operations
White Paper Atlas offers digital marketing technologies that help advertisers maximize Internet campaign investments. The company uses High-Performance Computing (HPC) applications running on hundreds of parallel server computers to process data gathered from... [03 Jul 2008]
Digital Marketing and Event Solutions Agency Boosts Productivity and Morale With SharePoint Intranet
White Paper Cramer is a Boston-area agency specializing in digital marketing and event solutions. To maintain content and brand consistency, Cramer needed a system for management and version control of templates, budgets, forms and other data in a central... [03 Jul 2008]
Digital Marketing
White Paper The digital revolution has shaken marketing to its core. What does marketing research mean when companies can track every click of the decision process? What does pricing mean in a world in which customers propose their own prices (as at priceline... [03 Jul 2008]
Digital Experience Marketing
White Paper Digital marketing is placing less emphasis on click-generating banner advertising, and more on the types of branded experiences described above. The ultimate goal of branded experience marketing is to create a more holistic experience for customers. [03 Jul 2008]
Advancing and Protecting Your Brand Equity Online
White Paper Companies will spend $1.5 billion on digital marketing this year and triple that by 2004, according to Forrester Research. In one concise, expert-led session, you will have exclusive new solutions for enhancing digital brand equity with measurable... [03 Jul 2008]
Digital Visual Messaging: an Evolutionary Medium for Out-of-Home Communications
White Paper Affordable new display products coupled with today's ubiquitous digital media, IT and communications infrastructures are creating an evolutionary opportunity for Digital Visual Messaging — the dynamic display of information and marketing content... [03 Jul 2008]
FujiFilm USA: Digital Camera Retail Printing Study - Year 2
White Paper The objective was to investigate the opportunity for retail digital photofinishing, how to market retail digital photofinishing solutions, to aid with product and marketing design for next-generation retail printing solutions, and to understand... [03 Jul 2008]
PDAs: Mobile Diagnostic Workstations
White Paper According to Manhattan Research, a New York based healthcare marketing information and services firm, 29 percent of practicing physicians in the U.S report using PDAs or handheld computers today, and 33 percent of all practicing physicians who do... [03 Jul 2008]
The Innovation Engine Whitepaper
White Paper As digital media touch more aspects of consumers'lives, they will create exciting new opportunities for tar eting and reaching consumers with loyalty programs, partnership marketing, e-CRM, and many other services built on a variety of new... [03 Jul 2008]
Business Transformation in the Financial Industry: Principles For Surviving and Thriving in the Digital Economy
White Paper To achieve operational and cost efficiencies, emphasis must shift away from siloed information and traditional sales channels to highly integrated architectures, multi-channel marketing and reusable business components. [03 Jul 2008]
CAN SPAM Act of 2003: What Every Marketer Needs to Know About the USA's First National Spam Law
White Paper In this webcast Digital Impact's Kenneth Hirschman, provides an introduction to the CAN SPAM Act, and how it can affect the company’s online direct marketing programs. The US Senate recently passed the CAN SPAM Act of 2003. [03 Jul 2008]
Invitation Marketing: Using Customer Preferences to Overcome Ad Avoidance
White Paper For companies that advertise directly to consumers, Accenture believes these technologies will enable intensely personalized and more effective marketing that will revolutionize customer interactions. [03 Jul 2008]
A Web Marketing System with Automatic Pricing
White Paper In particular, we consider the case in which automatic pricing is done in order to maximize the profit of an on-line marketing site. We describe a demo site for on-line marketing with automatic pricing, which we call `digiprice. [03 Jul 2008]
The Era of Wireless Entertainment Has Begun
White Paper As such, it presents some exceptionally potent opportunities for viral marketing of products, services and information. Digital content providers have begun to roll out thousands of entertainment-oriented websites that let users download all kinds... [03 Jul 2008]
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