marketer in white papers
The Marketer's Guide to Optimizing Your Web Content for Search Engines
White Paper This whitepaper addresses the fundamentals, and a number of the secrets, to effective search engine optimization, including search engines vs.directories vs.paid listings, making your content "SEO friendly," and creating an optimization... [02 Sep 2008]
RedPrairie Is Helping United Sugars Meet Customer Needs Through Just-in-Time Delivery
White Paper United Sugars Corporation is the largest marketer of beet sugar and second largest overall marketer of sugar in the United States. The company needed a transportation system to help it manage multiple... [04 Aug 2008]
Xerox Helps Recondition Profit at Black & Decker
White Paper With corporate headquarters in Towson, Maryland, Black & Decker is a global marketer and manufacturer of quality power tools, hardware, and building products used in and around the home and for commercial applications. [18 Jul 2008]
Largest U.S. Integrated Direct Marketer of Consumer Electronics Maintains Hundreds of Customized Enterprise Applications With BMC Application Problem Resolution
White Paper Crutchfield Corporation is the nation's first integrated marketer of consumer electronics products. The company needed to streamline integration, migration, upgrades, and general problem resolution for an exceptionally... [11 Jul 2008]
H.B. Fuller Seals Technological Edge with AS/400 Logical Partitioning
White Paper Fuller is a worldwide manufacturer and marketer of adhesives and other specialty chemicals. Founded in 1887, H.B. H.B. Fuller has depended upon the AS/400(R) server platform to handle the availability and scalability... [03 Jul 2008]
Lillian Vernon Transitions to New e-commerce Model with Help from IBM
White Paper However, without full integration of its order processing, inventory and fulfillment systems, the 5,300-employee, Rye, New York-based direct marketer realized it was missing a major opportunity to grow its online channel. [03 Jul 2008]
An Assurance Systems Brief: Avoid the Spam Filter Trap
White Paper This white paper details the steps that an e-mail marketer can take to minimize the chances of campaigns being incorrectly identified as spam. Direct marketers spend massive resources making sure that their e-mail... [03 Jul 2008]
Western Gas Resources Ramps up Reliability at Reduced Cost
White Paper Western Gas Resources is an independent natural gas producer, gather, processor, transporter, and energy marketer based in Denver, Colorado. Western Gas continually looks for ways to control costs without sacrificing... [03 Jul 2008]
Over 500 Palm Handhelds Used To Automate The Sales Process And Eliminate Paper Forms, Improving Sales And Operations
White Paper The Coca-Cola Company, founded in 1886, is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. To improve their field sales and service operations, these... [03 Jul 2008]
Dell's IT Infrastructure Services, Desktops, and Notebooks Allow Global Consumer Packaged Goods Marketer Unilever to Support Staff Efficiency and Productivity With Business-Critical IT Services
White Paper Unilever is a multinational corporation that owns 400 consumer brands spanning a wide range of home, personal care, and food products. The outdated client technology and non-standard services inhibited flexibility, limited scalability,... [03 Jul 2008]
ThinData - Empowered by Dell Technology, This e-Marketer Can Scale Its Architecture to Quickly and Easily Expand Capacity When Landing a New Contract
White Paper ThinData wanted to stay on the leading edge of technology in the rapidly changing world of e-mail marketing, where the consumer, the technologies and ISP policies are constantly changing. DELL powers ThinData's data centre, messaging... [01 Jul 2008]
Walters-Dimmick Petroleum Secures Store Broadband With Safe@Office and SMP On-Demand
White Paper WDP) is a marketer of Shell petroleum products with a primary focus on the distribution of Shell fuels across Michigan, Indiana, and Ohio. Walters-Dimmick Petroleum, Inc. WDP manages more than 58 locations, each of which... [18 Jun 2008]
Increased Forecast Accuracy Using SAP APO Demand Planning for Leading FMCG Giant
White Paper The client, India's leading manufacturer, distributor, and marketer of packaged Fast Moving Consumer Goods (FMCG), lacked an efficient forecasting system. Existing systems provided a conflicting and disjointed... [28 Mar 2008]
Nesox Email Marketer
White Paper The widespread use of email has raised serious privacy concerns. A critical issue is how to prevent email information leaks, i.e.when a message is accidentally addressed to non-desired recipients. This is an increasingly common problem... [20 Feb 2008]
Under Armour Improves Efficiency, Cuts Costs With Search Solution
White Paper To fuel its rapid growth, Under Armour - a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories - needed to get timely product information to its sales team. [20 Feb 2008]
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