online advertising microsoft's in white papers
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Localized Online Offers Help Retailers Drive Shoppers Into Stores
White Paper ShopLocal enables retailers to reuse localized print advertising on the Web, helping them to draw consumers into local stores or to e commerce sites. The company's SmartCircular service replicates print circulars online in an interactive format... [01 Jul 2008]
Microsoft Online Customer Story: 1-800-FLOWERS
White Paper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. So how big of a role should Internet advertising play... [16 Apr 2008]
Microsoft Online Customer Story: AG Interactive
White Paper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance. [16 Apr 2008]
Microsoft Online Customer Story: Staples, Inc
White Paper Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a substantial return on investment for Staples. Staples, Inc.invented the office superstore concept in 1986... [16 Apr 2008]
Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2. [16 Apr 2008]
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
White Paper By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend. [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper That's why it decided to collaborate with Microsoft Digital Advertising Solutions and research firm Dynamic Logic to test a hard-hitting, one-day "Roadblock" of Windows Live Hotmail. For NBC, it was time to test the boundaries of quick-turnaround... [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. [16 Apr 2008]
Microsoft Online Customer Story: Jeep
White Paper That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species. [16 Apr 2008]
Microsoft Online Customer Story: Nissan
White Paper That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. It's hard to deny the allure of visually immersive video games. Nissan is the third largest japanese automobile manufacturer. [16 Apr 2008]
Nokia New Year's Eve Event Uses Windows Live and MSN to Create a Deep Online Consumer Connection
White Paper Nokia combined forces with Microsoft Digital Advertising Solutions to bring five major New Year's Eve celebration concerts to life through creating the first multi-platform Global digital live music experience. [28 Feb 2008]
Lingerie Brand Tempts 54 Per Cent of Target Customers With New Online Ad Campaign
White Paper The series of films forms the basis of the Agent Provocateur online advertising campaign in 2006 and 2007. The Four Dreams of Miss X" campaign combines the impact of viral marketing - a technique that takes advantage of a consumer's tendency to... [19 Feb 2008]
dealgroupmedia Slams Use of Spyware as Invasion of Privacy
White Paper The intrusive use of advertising supported software, known as spyware, has been slammed by dealgroupmedia, a leading UK online marketing agency, as an increasingly significant and unacceptable invasion of privacy. [18 Dec 2004]
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