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whitepaper Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising...
[17 May 2008]
whitepaper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes.
[06 May 2008]
whitepaper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2.
[04 May 2008]
whitepaper By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend.
[03 May 2008]
whitepaper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. So how big of a role should Internet advertising play...
[03 May 2008]
whitepaper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance.
[03 May 2008]
whitepaper Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a substantial return on investment for Staples. Staples, Inc.invented the office superstore concept in 1986...
[03 May 2008]
whitepaper To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Sony wanted to forge a connection between film fans and current information on upcoming releases, so...
[03 May 2008]
whitepaper That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species.
[03 May 2008]
whitepaper That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. Nissan is the third largest japanese automobile manufacturer. It's hard to deny the allure of visually immersive video games.
[02 May 2008]
whitepaper For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. That's why it decided to collaborate with Microsoft Digital...
[02 May 2008]
whitepaper Online advertising fueled by venture capital funding, and with the large amount of users spending more time surfing the Internet will continue to increase. Spyware continues to evolve and expand across the Internet.
[08 Mar 2008]
whitepaper Nokia combined forces with Microsoft Digital Advertising Solutions to bring five major New Year's Eve celebration concerts to life through creating the first multi-platform Global digital live music experience.
[28 Feb 2008]
whitepaper The series of films forms the basis of the Agent Provocateur online advertising campaign in 2006 and 2007. The Four Dreams of Miss X" campaign combines the impact of viral marketing - a technique that takes advantage of a consumer's tendency to...
[19 Feb 2008]
whitepaper From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing (SEM) has emerged as one of the most powerful marketing strategies available.
[12 Dec 2007]
whitepaper MediaVast, Inc.is a leading provider of high-quality visual content and related services to print and online media, advertising agencies, broadcast networks, mobile carriers, communication agencies and other publishing enterprises.
[11 Sep 2007]
whitepaper With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick...
[06 Jul 2007]
whitepaper The Australian-based offices of M&C Saatchi are part of a network of one of the world's largest advertising agencies. Much of the content which they create and utilize in their daily activities is based upon dynamic online research.
[16 Jun 2007]
whitepaper CRM requires "Getting it right" across all functional areas-advertising, marketing, sales, and service - online and off. CRM - Customer Relationship Management - is not a new concept. It is based on the principle that offering increased value to...
[22 Jan 2007]
whitepaper There are several sources of commercial revenue, including advertising sales (print, online and digital), commercial reprints (i.e.reprints of articles purchased in bulk by a company), and sponsored supplements.
[15 Nov 2006]
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