By editorial@silicon.com, 19 April 2001 18:00
NEWS In the first quarter results, to the end of December 2000, the company posted its first losses since Steve Jobs returned to head the company in 1997. Apple shares surged to high of $29 as a result, before slipping back to just under $25 today. The company said it shipped 751,000 Macintosh units during the quarter. Revenues for the quarter were $1.43bn, down 26 per cent from 12 months ago. International sales accounted for 48 per cent of the quarter's revenues. Apple is still failing to increase sales of its much-maligned G4 Power Mac Cubes, selling only 12,000 units, down from 29,000 from Q1 2001. Thirty-four per cent of its sales were made through its online store as the company strives to increase ecommerce within the organisation and throughout the supply chain. David Millar, PR manager for Apple in the UK, said: "We have created a very flexible supply structure that is growing rapidly. We have been working incredibly hard to achieve this." In a statement Steve Jobs, CEO of Apple, said that Mac revenues sales were bolstered by high sales of the Titanium PowerBook G4. Apple expects to generate $3.2bn to $3.4bn in revenues in the second half of the fiscal year.
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