Dell puts Intel loyalty to the test

And our survey said...

By Jon Bernstein, 2 July 2001 07:40

NEWS Dell is asking its US customers to tell them whether they prefer their computers to run on Intel or AMD processors. Although the PC maker is playing down the significance of the poll - it will not dictate a change in policy, the company says - this nonetheless marks a shift in attitude for a company that only sells machines with Intel inside. Rivals such as IBM and HP have always offered a choice and while Compaq remains very close to Intel it too has shun away from an exclusivity deal. The Dell survey asks whether they would consider an AMD Athlon over an Intel Pentium and invites customers to explain their choice.

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