AMD slashes costs to keep pressure on cut price Intel

'Anything you can do...'

By Justin Madubuko, 28 August 2001 11:30

NEWS AMD has halved its chip prices in response to similar cuts from arch rival Intel. AMD has dropped the prices on all of its Athlon chips, which compete with Intel's Pentium 4 processors, by 49 per cent. This is the second time in as many weeks that AMD has slashed its prices and now AMD's top processor, the 1.4GHz Athlon, is priced at $3 less than Intel's 1.4Ghz Pentium 4. AMD has cut the prices of both versions of its 1.4GHz to $130 from $253, and its 1.3GHz and 1.33GHz to $125 from $230. Both versions of its 1.2GHz chip fell to $120 from $199, and anything with a slower clock speed than 1.2GHzwas reduced to $115. Intel now claims the speed crown with its 2GHz Pentium 4 processor, but AMD claims the speeds boasted by the two companies are no basis for comparing performance, since its design gets more computing work done at comparable speeds.

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