Creative geniuses come up with a real cracker...
By Ian Jones, 2 October 2001 08:50
NEWS Ericsson and Sony have finally launched the brand designed to take on the might of Nokia, and it is... wait for it... Sony Ericsson. The creative marketing geniuses at the much-lauded joint venture took more than five months to come up with the name. The Scandinavian and Japanese giants hope to gobble up market share from arch-rivals Motorola and Nokia at such a rate, the become the world leader within five years.
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Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language...
The objective for 3M was to optimize office printing infrastructure at 3M locations worldwide, reduce total cost and environmental footprint. Some of the business benefits acheived by switching to HP print solutions...
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