By Tony Hallett, 29 January 2003 15:52
NEWS UK mobile phone owners are willing to pay for maps delivered to handsets, a desire which could generate around £150m every year for operators. That finding, based on a survey carried out by Ipsos RSA for e-mapping company m-spatial, is bound to hearten mobile operators, all of whom hope location-based services (LBS) and richer content over third-generation handsets will be popular. The research found three-quarters of the sample, aged 18-44, would prefer digital maps to thumbing through an A-Z, and 59 per cent would be willing to pay 50p per use. m-spatial points out the acceptance of such maps is also promising for related LBS offerings that rely on 'Where's my nearest...' applications.
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