India sees mobile gaming boom

'200 percent growth is possible'

NEWS India's booming wireless-game market will continue to expand, generating annual revenue of $336m by 2009, according to new data released this week.

That figure marks a major jump from the $26m expected for this year.

The Indian mobile-game business currently makes up about 5 per cent of the global wireless market, but it's growing fast, market researcher In-Stat/MDR said in its study. The market encompasses a half dozen major game developer companies and four service providers offering games to their subscribers. CDMA and GSM networks clock an average of 220,000 downloads per month, the researcher said.

Clint Wheelock, director of In-Stat/MDR's wireless research group, said in a statement: "The growth of this market sector has attracted publishers, developers, animators, musicians and content providers, and is also stimulating the development of innovative business models."

The market researcher said that because software services are a booming business in India, the country is emerging as a key market in the next big wave of mobile multimedia -- both for software developers and consumers.

India currently has about 43 million mobile-phone subscribers, and a number of service providers are offering value-added services. Mobile phones are also emerging as a leading entertainment device.

Anurag Khurana, CEO of Paradox Studios, a game developer based in Mumbai, said as the use of mobile phones expands, and subscribers become more familiar with products and services, "the mobile-gaming industry in India can easily grow over 200 percent year on year for the next few years."

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