"I know it's midnight, but I need to talk..."

Virgin Australia to block those phone calls you <I>really</I> shouldn't make...

By Iain Ferguson, 1 December 2004 09:25

NEWS

Ever woken up one morning with a raging hangover that was promptly worsened by the memory of the drunken mobile phone call to the ex at 3 a.m.?

If the memory is not painful enough, the aftermath - potentially involving apologies, restraining orders, a "friendly visit" from the ex's new partner (who is probably either a black belt in Zen Do Kai or a leading underworld figure) and sundry other humiliations - adds to the agony.

Amid the flurry of capped plans, bundling and discounting characterising the pre-Christmas mobile marketplace, Australia's Virgin Mobile has sought to differentiate itself with a service tailored to help people avoid making those embarrassing drunken calls.

A survey of 409 people by Virgin Mobile, a joint venture of The Virgin Group and Optus, found 95 per cent made drunken phone calls. Of those calls, 30 percent were to ex-partners, 19 per cent to current partners, and 36 per cent to other people, including their bosses.

The company said that, beginning on Wednesday, Virgin Mobile customers could dial 333 plus a phone number they don't want to call when drunk. Virgin Mobile would -- for a 25-cent fee -- stop all calls to that number by blacklisting it until 6 a.m. the following day.

Iain Ferguson writes for ZDNet Australia.

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