Satellite tech turns London into Monopoly board

Much more fun than using it for congestion charging

Post a comment
Print

By Steve Ranger, 13 June 2005 12:00

NEWS London is to be transformed into a giant Monopoly board for a version of the game which will use taxis with global positioning system (GPS) technology as playing pieces.

Unlike the traditional version of the 70-year old board game, the online version - to promote a new edition of the game - will last 24 hours. And instead of the top hat, boot and racing car, the game pieces will be 18 taxis moving through London traffic, with their movements tracked by GPS.

GPS technology has hit the headlines in the last week because the government's satellite-based road charging plans are likely to use the technology.

The FT reports that the game will start later this month.

Matt Law of ad agency Tribal DDB, which developed the online game, told the paper: "What we have done is to use the latest technology to turn the whole of London into a Monopoly board."

Post a comment
Print

Post your comment

In order to post a comment you need to be registered and logged in.

Latest Mobile stories

Featured white papers

Vulnerability Management Buyer's Checklist

Qualys

Key Questions to Ask Before You Select a VM Solution Choosing a solution for Vulnerability Management (VM) is a critical step toward protecting your organisation's network and data. Without proven, automated technology for precise detection and remediation, no network can withstand the daily onslaught of new vulnerabilities that threaten security. To help finalise your decision on which solution to buy, Qualys provides this 12-point short list of considerations that will help you determine what will work best for your organisation.

Download now »
Creating a Dynamic Infrastructure through Virtualization

IBM

In almost every case,the transformation to a dynamic infrastructure will involve virtualization.Many IT professionals think of virtualization specifically in terms of servers.IBM,however,has a broader perspective,in which virtualization is seen as a generalapproach to decouple logical resources from physical elements,so that thoseresources can be allocated faster,more cost-effectively and more dynamically,wherever the business requires them in real time to ideally meet changingdemand levels or business requirements.

Download now »
How IP geolocation can improve your website experience and marketing activity

Quova

With geolocation technology, you can know a web user's real world whereabouts. This report examines the benefits from the fictional retailer's point of view. Things-4-You- a thriving online business, which had a poor record in converting online visitors into buying customers. Things-4-You demonstrates the potential of IP geolocation online. retailers.

Download now »