By Jo Best, 30 November 2006 14:30
NEWS
The era of mobile advertising is upon us - according to new research, revenues from ads on phones will skyrocket by the end of the decade.
ABI Research predicts that by the end of this year advertising on mobiles will generate global revenues of $1.9bn. The analysts reckon that it will also achieve double-digit growth over the next five years.
Wireless from A to Z
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A is for Antivirus
B is for Bluetooth
C is for The Cloud
D is for dotMobi
E is for Email
F is for FMC
G is for GPS
H is for HSDPA
I is for i-mode
J is for Japan Air
K is for Korea
L is for LBS
M is for M2M
N is for NFC
O is for Operating systems
P is for Pubs
Q is for QoS
R is for Roaming
S is for Satellite
T is for TV
U is for UMTS
V is for Virgin
W is for WiMax
X is for XDA
Y is for Yucca
Z is for Zigbee
ABI Research believes that the click-through rates that mobile advertising promises - two to three per cent, compared to 0.2 per cent for internet ads - will generate enthusiasm for the model among advertising buyers, although it predicts that such rates won't last as the novelty wears off for consumers.
The advent of phone ads will present advertisers with both challenges - how to make sure consumer don't get annoyed with ads arriving on a very personal device - and opportunities to reach consumers in a more individual way.
Click here to see silicon.com's rundown of the top 10 mobile design classics.
Among the operators already planning to trial advertising to handsets in the UK are Vodafone and O2.
A separate report by industry watchers Informa Telecoms and Media predicts that by 2011, mobile advertising will be worth $11.5bn, with mobile TV being the most lucrative vehicle.
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