By Gemma Simpson, 1 February 2007 12:15
NEWS
BlackBerry users want customer relationship management apps on their devices more than anything else, research reveals.
Nearly a third (29 per cent) of UK executives said mobile CRM is the most important application for future BlackBerrys, according to a survey by networking company LAN 2 LAN.
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The ability to dispatch jobs to workers and manage the helpdesk while on the move came out as the second must-have, while integrating enterprise databases with the BlackBerry platform came in third on the wishlist for new devices.
But not everyone will get the next-generation BlackBerrys right away. Nearly two-thirds of financial service companies (57 per cent) are not considering upgrading their BlackBerrys, despite having the highest proportion of BlackBerry users of any market sector - with 81 per cent penetration.
Mobile CRM is already taking hold. Last year a UK healthcare equipment manufacturer armed its sales teams with a mobile CRM solution, deployed on BlackBerrys, to enable them to deal with the complexity of the NHS procurement process.
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1. Matt Zimmerman
CRM can [be] totally different and the same even within the same organization as even within the same team/group
Features are great but end users acceptance and buy in is the number one factor
Upper management support and total commitment is number two
features is next at number three
The top five things mobile users need want and desire on a daily basis is the major portions of the requirment at least phase one features and functionally