By Colin Barker, 8 January 2008 08:22
NEWS
One of the leading bus companies in the North of England, Go North East, has claimed to be the first in the UK to offer customers the ability to buy tickets using their mobile phones.
By texting "txt2go" to the number 60060, a passenger can receive a digital ticket on their mobile phone minutes later. The phone screen displaying the ticket information is then shown to the driver when boarding the bus.
The new system will be "competitive with any ticket system", a spokesperson for Go North East said. As "an initial offer", an all-day ticket will cost "about £4, instead of around £5, depending on exactly what kind of ticket [is purchased]", the spokesperson added.
The system was developed by Go North East in partnership with IT services company Atos Origin and mobile-ticketing specialist Swiftpass.
Tickets received digitally remove the need to carry cash, making it safer for passengers and improving security on buses by reducing the amount of money carried by the driver, Go North East suggested in a statement.
The company said in the statement "the new tickets are also very secure, with each one locked to the handset it was ordered from, so they cannot be transferred to another phone". Coded information within the digital ticket will also reduce attempts at forgery, said the company.
To use txt2go, customers first set up an online account using Go North East's website. Money is then added to the account using a debit or credit card and the cost of each txt2go ticket will automatically be taken from the account.
The account can be kept topped up either through the online account or by text, or the account can be set to automatically top up when funds reach a certain level.
Go North East's commercial director, Martin Harris, said: "This is an exciting step forward in making bus travel even more convenient and we want to find out whether passengers feel comfortable with this method of buying tickets."
Colin Barker writes for ZDNet.co.uk
Comments
There are 3 comments. Join the discussion
1. David Fletcher
And Go North East will, of course, be crediting online accounts with the interest it earns on all the customers money it holds!
2. Karen Challinor
did you know that one of the best places to find a pickpocket is on a crowded bus ?
3. Guy Reynolds
A brilliant idea, but what happens when you flatten on your mobile because you've been ring people to let them know you are going to be late because the bus has has not turend up yet?
Are the buses/bus stops going to be fitted with unviersal chargers, or are you going to have to pay cash or forego the journey?