Tesco fills shelves with more PCs

NEWS Tesco is to double the number of Fujitsu PCs on its shelves just one week after its pilot sales project began in New Malden. The UK superstore has also ordered an extra 200 PCs from Siemens to extend a second pilot at its store in Pitsea, Essex. Tesco also told Silicon News that a large number of the sales have been to self-employed people, as well as to students and families. Each store originally stocked 300 bundled PCs, but Tesco said good sales have resulted in the extra orders. A spokesman for the superstore said: "This is a good sign. We are looking at the results to see if it would be worth extending the pilot to other stores." A Fujitsu spokeswoman confirmed: "We will talk on Friday to review the pilot scheme and discuss the potential of rolling it out to additional TescoExtra stores." Ian French, director of computer and service business at Ideal Hardware, a distributor for both computer companies, said: "Fujitsu has been desperate to break into the retail market for some time. It is a totally logical step as Tesco is getting very involved with the Internet." The Fujitsu spokeswoman said 40 to 50 per cent of customers have taken its offer of free home installation. But she added that if the project had full implementation, the service would cost customers around £30. She claimed the project has been a success because "people find it less intimidating than in high-street computer stores".

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your silicon.com account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy.

Questions about membership? Find the answers in the Membership FAQ

Get silicon.com's daily newsletter

  • Register on silicon.com

    Enter your email to register

Keep in touch with silicon.com

silicon.com newsletters