By Tony Hallett, 18 August 1998 15:28
NEWS Cisco Systems is to use a series of 30 second and one minute television adverts in the US to raise its company profile. The ads will be part of a cross-media campaign. The networking giant has traditionally shunned TV advertising - apart from being named in ads for Nasdaq. The forthcoming broadcasts will use children from around the world to get across the theme of 'empowering the Internet generation'. Cisco is using San Franciso-based agency Goldberg Moser O'Neill for the campaign.
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