By Julian Goldsmith, 26 October 1998 00:25
NEWS Ascend Communications' UK country manager, Phil Holcroft, has left the company in controversial circumstances. According to sources close to the situation, he was forced to leave for failing to expand the firm's corporate market share in line with the expectations of his US bosses. He is now believed to be taking out a writ against the company over his severance pay. The move comes after a rash of changes to its channel partners. According to industry sources, the reason behind the restructuring was the US parent company's dissatisfaction with sales performance in the corporate sector. The sources claim that was more due to a lack of marketing resources made available by Ascend US than channel incompetence. One source said: "Ascend has not done as well as it expected in the UK. It had high hopes for the corporate sector here. Ascend management in California felt that if they designed the best product, customers would come flocking. It has done well with ISPs, so it thought it would also do well if it went into the corporate sector too. But it didn't commit enough resources to marketing the brand." Ascend was unavailable for comment at the time of publishing.
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