UK technology showcase cancelled

By John Oates, 22 March 1999 00:30

NEWS Next month's UK Technology Week '99 show has been officially canned - but its organisers say it's not because of a lack of exhibitors. The trade show aimed to attract exhibitors from the IT and telecoms sectors, exploiting the trend towards a converged voice and data market. The event's organiser, EJ Krause blamed the delay on continuing discussions with a "strategic partner" in the US. Event manager, Godwin Joseph said: "We are in talks with a US company about a worldwide venture: that's why we've postponed the event." Wendy Berry, marketing manager at Novell - which helped to organise one of three shows which were combined to form last year's inaugural Technology Week - said: "It seemed like such a good idea. Exhibitor numbers started well, but visitor numbers [at last year's show] never really picked up. We pulled out [of this year's event] in November, and were concerned that the problems of last year were not effectively addressed." Berry added that general support for exhibitions is falling, partly because of increasing Internet use. She said exhibitions need to constantly check their focus to remain popular - citing Birmingham's Networks show as a good example.

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