By Polly Raymond, 15 March 2000 15:16
NEWS Online media company Media 24/7 has launched an email marketing service for European companies to target consumers in other countries. Initially the service will be available for all European companies aiming to reach UK audiences. It claims companies signing up to the service will reach one million targeted UK consumers. The service is based on an 'opt-in' clause in accordance with the recently updated Data Protection Act. This act legislates that people will not be included on mailshots unless they specifically request it. Media 24/7 says the service will eventually be rolled out across Europe.
In order to post a comment you need to be registered and logged in.
Log in or create your silicon.com account below