Dot-com TV ad spend set to explode

NEWS Dot-com companies are to increase their TV advertising 12-fold over the coming year, according to Carlton Media Sales. The company claims that in 1999 Internet companies spent £15m on TV advertising out of a total of £30m spent by dot-com's across all media. But the advertising and sponsorship arm of Carlton TV claims that of the £300m total dot-com spend expected for 2000, TV will command the lion's share - around £200m. Carlton Media Sales has also launched a business portal that can help Internet companies bridge the gap between online and traditional media advertising.