By Pia Heikkila, 27 April 2000 15:54
NEWS Cosmetics retailer, The Body Shop, is forming a partnership with Softbank Venture Capitalist, the US subsidiary of Japan's Softbank, to develop its ecommerce strategy. The company does not sell products over the Net at the moment, but it hopes to boost its share price by forming an online brand called The Body Shop Digital. The new brand is scheduled to launch in Seattle at the end of the year. The UK operation will follow in 2001.
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