By Polly Raymond, 12 May 2000 16:37
NEWS Leaders of the world's top Internet companies issued a rallying call to peers in the industry calling for more care to be taken with consumers private data. The CEOs and founders of companies such as Amazon.com, eBay, Inktomi and Lycos are members of the NetCoalition body set up in response to growing concern about the use of personal data over the Web. In a joint letter, NetCoalition said: "We must - as industry leaders - take the initiative in ensuring that Internet companies establish and promote the adoption and implementation of rigorous voluntary privacy policies." Web advertising company DoubleClick is also a member, despite being the focus of a privacy debate in the US following allegations over the abuse of privacy rights. The US is more dependent on industry self-regulation to safeguard privacy, however, in the UK, the recently updated Data Protection Act sets out more statutory controls.
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