By Pia Heikkila, 8 June 2000 16:47
NEWS Seven industry giants have formed an ecommerce watchdog to ensure better behavior from business-to-consumer (B2C) e-tailers. The US-based group - called the Electronic Commerce and Consumer Protection group - aims to make shopping on the Internet more reliable for customers. Its founding members are American Online, AT&T, Dell, IBM, Microsoft, Network Solutions and Time Warner. It claims to build customer confidence by establishing standards for cancellation rules, return and refund policies and by ensuring stricter security rules in online transactions. However, in a Reuters report, Jason Catlett, president of US privacy consulting firm Junkbusters, claimed that the group was only established to "pay lip service to some principles of privacy". He said: "One of the growing concerns amongst shoppers is a company's right to review profiles compiled from transactional data. The industry group's proposal failed to address this."
In order to post a comment you need to be registered and logged in.
Log in or create your silicon.com account below