By Joey Gardiner, 15 June 2000 12:26
NEWS Online advertisers are close to a deal with the US government over privacy issues, according to a report in the Wall Street Journal. The lack of any regulation over data privacy has caused problems between the US and the EU, which has much stricter legislation. The news follows the controversy of Web marketers using information from companies such as DoubleClick without users' knowledge. Negotiations are being conducted between the US Commerce Department, the Federal Trade Commission (FTC) and online advertisers including Engage, DoubleClick and 24/7 Media. The Wall Street Journal reports an agreement could bind clients of advertisers to privacy standards and improve the quality of online privacy notices. Although any agreement would be voluntary, once advertisers are signed up it would be legally enforceable by the FTC.
In order to post a comment you need to be registered and logged in.
Log in or create your silicon.com account below