By Graham Hayday, 9 October 2000 11:36
NEWS Research released this morning by ACNielsen eRatings.com showed that the site - at www.nbcolympics.com - received over 66 million page views, an average of more than four million a day, during the Games. This was more than any other site has recorded in the history of the Olympics. But NBC's strong performance was largely down to the sheer size of the US internet market. The research showed that less than five per cent of traffic to the site was by surfers outside the US. The most popular destination for non-US traffic was the official site of the Games, www.olympics.com, which rated number one in both the Asia Pacific and European Regional areas. It ranked number two behind the NBC site overall. sports.yahoo.com came in third, and even outscored olympics.com on occasion to move into second place. The site generated 46.47 million page views during the Games. The top site in Europe, olympics.com, generated 3.6 million page views, followed by de.sports.yahoo.com, Yahoo's sports page in Germany, and jo.wanadoo.fr, the French Olympic information site.
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