By Sonya Rabbitte, 3 November 2000 12:00
NEWS The survey of 2,500 home users in Australia, France, Germany, the UK and the US found that customers were put off broadband connection by high price, lack of availability, and poor content on entertainment sites. Nine out of ten respondents said they used the internet primarily to find information and use email rather than for leisure purposes, and the majority said they were happy accessing the internet through an analogue telephone line. If entertainment websites want to attract consumers they need to prove the benefits of broadband outweighed the costs, however advances in broadband technology were not enough, the survey concluded. The report recommended that entertainment websites radically improve content to compete with television and stereos as a home entertainment channel.
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