Investment soars as Toys R Us counts the cost of move online

Third quarter results have revealed the world's largest toy shop, Toys R Us, has been dragged $65m into the red by its e-tail operations only months after teaming up with Amazon on a co-branded website.

NEWS However, the company's shares took a sharp skip up to $18.25 - an eleven per cent increase. The third quarter figures did not take into account the $118m cost of the joint website and the disposal of two warehouses associated with it. The company also established a new website 'babiesrus.com' to go with its new Babies R Us chain. John Eyler, CEO of Toys R Us, said the company was well positioned for the holiday season and expects to beat analysts' forecasts for the season and for the year. Toys R Us third quarter sales were $2.2bn, down on the $2.5bn for the same period last year.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your silicon.com account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy.

Questions about membership? Find the answers in the Membership FAQ

Get silicon.com's daily newsletter

  • Register on silicon.com

    Enter your email to register

Keep in touch with silicon.com

silicon.com newsletters